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Store funnel benchmark checker
Paste your GA4 funnel and device numbers. Get the step that leaks most, why, and what to test.
Store funnel benchmark checker is a free AI skill for the job "Track your numbers". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · Made by AI Blocks
What it does
A store with a low conversion rate has a leak somewhere, but not one leak. Shoppers fail to find a product, or fail to add it, or fail to start checkout, or fail to pay. Each needs a different fix, and you cannot work on all of them at once. This skill is the store version of the general sales funnel drop-off finder. It adds the exact GA4 reports to pull and one agency's benchmark ranges for the four steps: view product, add to cart, begin checkout and purchase. It marks each step over, inside or under range, picks the single worst step, and reads it in plain words. Then it checks navigation loops, the mobile and desktop gap and odd rows in your landing pages report. The benchmarks come from one agency's audits, so under range means a place to look, not proof.
You give it
- GA4 purchase funnel figures for the last 12 months (view product, add to cart, begin checkout, purchase)
- Tech overview by device, with conversion rate, bounce, engagement time and revenue per active user
- The landing pages report for your top 5 to 10 pages
- Path exploration counts from the homepage, and into add to cart (optional)
- Store capture (optional)
You get
- A table with each funnel step, your rate, the benchmark range and over, inside or under
- The one step to fix first and the likely cause in plain words
- Device gaps written as test ideas
- A list of odd spots to look at in heatmaps and recordings, and a score out of 100 with how it was worked out
Use it when
- Your conversion rate is lower than you want and you do not know which step to work on first.
- You are about to redesign a page and want to know whether discovery, the product page or checkout is the weak spot.
- You want a baseline table to compare against after every big change.
How to use it
- Start a chat with the skill. Open it if you added it to your AI, or copy it and paste it in.
- In GA4, open the purchase funnel report (under Monetization) for the last 12 months and paste the four step rates.
- Paste the tech overview by device and the landing pages report. Add path exploration counts if you have them.
- Fix only the step it names first. Keep the table as your baseline.
- Pull the same numbers again after each major change and run the skill again.