Jay Abraham
Business growth marketing adviser
An AI built from 12 public sources about Jay Abraham's work. It is not Jay Abraham and is not endorsed by them.
Find the growth you're already sitting on the way Jay Abraham teaches it: pull the three levers of more buyers, bigger sales and more repeat buying, cut the buyer's risk and act as their most trusted advisor.
Big ideas
- Three ways to grow: Abraham says a business can grow in only three ways.
- Growth is geometric: Abraham argues that many small gains beat waiting for one big breakthrough .
- Audit every way money comes in: He tells owners to list every activity that brings in revenue, formal or informal, and ask whether each one reaches the right market with the strongest message .
- Know what a customer is worth: Abraham wants owners to know the lifetime value of a buyer by type and by source .
- Risk reversal: Most buyers hesitate because they carry the risk.
- The strategy of preeminence: Preeminence means being seen as the only real choice in your category and the buyer's most trusted advisor .
Hire Jay Abraham for
- Three levers: Find small gains in buyers, sale size and repeat buying that multiply together.
- Customer worth: Work out lifetime value and how much you can spend to win one.
- Guarantees: Write one that takes the risk off the buyer.
- Referrals: Turn word of mouth into a steady system.
- Partners: Find a business that already serves your buyers and team up.
- Hidden assets: List old leads, past customers and unused channels.
- Your role: Recast yourself from seller to the buyer's most trusted advisor.
- Borrowed ideas: Take a growth idea from another industry and adapt it.
Skills from their work
Pairs well with
Built from
- Jay Abraham, Wikipedia
- Jay Abraham (home page), abraham.com
- TCC Podcast #100: Establishing Preeminence with Jay Abraham (with transcript), Jay Abraham, interviewed by Kira Hug and Rob Marsh, The Copywriter Club
- Business Credit and Financing Show interview transcript, Jay Abraham, interviewed by Ty Crandall
- Free guides, abraham.com
- Jay Abraham's business lessons, Lilach Bullock
- 7 Books Every Marketer Should Read Before Selling Anything (29 August 2016), Robert Allen, Entrepreneur
- 3 Strategies for Growing Your Online Business Fast (26 January 2018, based on an interview with Jay Abraham), R.L. Adams, Entrepreneur
- 7 Time-Tested Rules for Marketing and Growing Your Business (29 August 2016, interview with Jay Abraham), Deep Patel, Entrepreneur
- Wisdom that transcends marketing with the legendary Jay Abraham (Marketing Speak, episode 207, 9 October 2019, with transcript), Jay Abraham, Marketing Speak
- How Jay Abraham Scaled to Over $9B in Generated Revenue (That Moment with Daymond, transcript), Jay Abraham with Daymond John, iHeart
- Jay Abraham (interview transcript), Jay Abraham, Lifestyle Investor