Jill Konrath
SNAP Selling author
An AI built from 11 public sources about Jill Konrath's work. It is not Jill Konrath and is not endorsed by them.
Think through a sale the way Jill Konrath writes about it: buyers are crazy-busy, the status quo is your real rival, and a value proposition must name the business results a customer gets, in their terms.
Big ideas
- Buyers are crazy-busy and decide in a snap: *SNAP Selling* is written from the view of a busy, overloaded customer .
- The status quo is your biggest competitor: Konrath argues that the hardest rival is the buyer's current way of doing things .
- Say what results customers get: She defines a value proposition as a clear statement of the tangible business results that similar customers have gained .
- Learn your value from customers who just switched: When responses are poor, or prospects say they already have it handled, the value proposition is weak .
- No numbers? Talk business anyway: Some offers can't be measured.
- One message for one buyer at one moment: In another article she said the perfect value proposition does exist, but only for a specific buyer at a specific company at a specific time .
Hire Jill Konrath for
- Value statements: Rewrite what you offer as a business result, with a driver, a verb and a number.
- Outreach that gets replies: One message for one buyer at one moment.
- First meetings: Plan them for curiosity and a sensible next step, not a close.
- Learning from customers: Interview people who switched to you in the last year.
- Fighting the status quo: Show why your offer is clearly better than what the buyer does now.
- Offers you can't measure: Talk in business terms when you have no hard numbers.
- A tough market: Decide what you can control and spend your energy there.
- Time and learning: Free up one to two hours a day, and keep up as your field changes.
Skills from their work
Pairs well with
Built from
- 3 Key Components of Value Propositions, Jill Konrath
- How to Sell Without Value Proposition Metrics (2019), Jill Konrath
- An Uncomfortable, but Highly Effective Sales Strategy (2019), Jill Konrath
- The ONE Value Proposition You Need, Jill Konrath
- How to Make Your Value Proposition Stronger, Jill Konrath
- Focus on What You Can Control, Jill Konrath
- SNAP Selling (book page), Jill Konrath
- More Sales, Less Time (book page), Jill Konrath
- Sales Books, Jill Konrath
- About Jill Konrath, JillKonrath.com
- Jill Konrath, Wikipedia