AI Blocks › Understand your customers
Customer job interview planner
Describe what you sell. Get a plan to watch buyers, ask them on the way out and interview people who switched.
Customer job interview planner is a free AI skill for the job "Understand your customers". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · Made by AI Blocks · Level: advanced · Thinking: high
What it does
Asking buyers what an ideal version of your product would be, or profiling them by age and job, tells you little about why they bought. Two buyers of the same kind may buy for different reasons, and two very different buyers may buy for the same one. What matters is the situation: the job they hired the product to do. This skill plans how to find that job. It plans a day at the place of purchase to log who buys, when and whether they use the product on the spot. It picks the busiest slot and the odd one out, plans quick questions for buyers on their way out, and plans interviews with people who switched to you in the last six to twelve months. The questions cover the old way, what made them change and what changed after. It asks what else they could have bought, and why…
You give it
- What you sell and when or where people buy it
- Your question, such as why people buy or switch
- Product facts (optional)
- Reviews or notes, word for word (optional)
- Brand brain (optional)
- Customer words (optional)
You get
- A plan for a day of observation, with a log sheet
- Quick questions for buyers on their way out
- An interview plan for people who switched in the last year
- What each answer should show, and the checks to run
Use it when
- Your buyer profiles do not explain who buys or why.
- You want ideas for a product or message and do not know what job it does.
- You have lost buyers to something you did not see as a rival.
How to use it
- Start a chat with the skill. Open it if you added it to your AI, or copy it and paste it in.
- Describe what you sell and when and where people buy.
- State what you want to learn, for example why people choose you.
- Run the observation day and the interviews it plans.
- Bring the notes back and ask it to write the jobs as situations.