AI Blocks › Set up your brand file
Brand profile builder
Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
Brand profile builder is a free AI skill for the job "Set up your brand file". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · Made by AI Blocks · Thinking: high · Tested
What it does
Every time you ask an AI to write an ad, a page or an email, it starts from nothing. You paste the same facts again, it guesses the rest, and the guesses creep into your copy as prices you don't charge and claims you can't make. This skill builds your brand file once, for any online business. It reads your website, then sorts in what you already have, like product sheets, a style guide or old ads. You get one folder of eight files. They cover what you sell, who buys and why, what you can claim, how you sound and look, your market, and a log. Every fact carries a tag (confirmed, inferred, disputed or unknown). A claim with no proof on file is marked pending, even on your own site. Paste the start file into a Claude project, a ChatGPT project or a Gemini Gem, and add the…
You give it
- Your website address, or your pages pasted in if it can't be read
- Brand material you already have, like product sheets, a style guide or past ads, each with a label and date (optional)
- Customer reviews, survey answers or support emails (optional)
- Past results from ads, emails or offers (optional)
- Your next step, such as planning, writing or image work (optional)
- Customer words (optional)
- Your results (optional)
You get
- A folder of eight plain files, from a start file for your AI to a claims list and a change log
- A tag on every fact, and every claim marked approved, pending or banned
- A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
- A short slice for your next step, if you name one
Use it when
- You use AI for marketing and keep pasting the same background into every chat.
- You're briefing a new writer, designer or AI tool and want them working from facts you can stand behind.
- Your facts are spread across your site, product sheets and old ads, and you can't tell which claims are proven.
How to use it
- Start a chat with the skill. Open it if you added it to your AI, or copy it and paste it in. A tool that can read websites works best.
- Give it your website address. Add any brand material you have, each piece with a short label and when you got it, like "product page, read this week".
- Check the fact sheet it shows you and correct anything wrong. Then answer the questions you can and skip the rest.
- Say what comes next, for example "a designer is making image ads", to get a slice with only what that step needs.
- Read the MISSING lines and pending claims first. Nobody should use those in an ad until you find proof.
- Paste 00-start-here.md into your AI project's instructions and add the other files. When something changes, edit the file, add a line to log.md and upload it again.
Workflows that use it
- Brand guide builder
- Founder interview planner
- A landing page that matches your best ad
- Build a brand file and brand guide from your website
- Make every touchpoint say the same thing
- Get three offer image ads ready to launch