AI Blocks › Set up your brand file
Get a brand file and a brand guide built from your website
Give it your website. Get a brand file, a founder interview to fill its gaps, and a brand guide.
Build a brand file and brand guide from your website is a free AI workflow for the job "Set up your brand file". It guides your AI through several skills in order, passing each step's output to the next.
Free · No account · Made by AI Blocks · Thinking: high
What it does
Most brands have their facts spread across a site, old decks and one person's head. AI then guesses, and designers ask the same questions again and again. This workflow reads your site first and tags every fact by how sure it is. It lists what it could not confirm and turns that into a ranked interview plan. You hold the call and file the answers. Then it builds a guide page and a tokens file from the finished brand file, with a reason for each choice.
You give it
- Your website address
- Customer reviews, copied as written (optional)
- Your ad results (optional)
- Your product facts (optional)
- The founder for one call of about an hour
- Customer words (optional)
- Your results (optional)
You get
- A brand file in eight parts, with every gap marked
- A ranked list of founder questions, split into a call list and a quick written list
- A brand guide page you can open in a browser and print
- A tokens file with your colours, contrast pairs and fonts
Use it when
- You are about to brief an AI, a designer or a freelancer and have nothing written down.
- Your site says one thing and your team says another.
- You want one place that holds your colours, fonts, voice and the claims you can make.
Steps
- Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
- Founder interview planner: Attach your brand file. Get a ranked founder call plan, a written form, and every answer filed.
- Brand guide builder: Attach your brand file. Get a printable brand guide and a values file to paste into any tool.
How to use it
- Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
- Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
- Have your inputs ready. It works step by step and saves each result.