Hire an AI website brand guide builder

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• A brand file in eight parts, with every gap marked
• A ranked list of founder questions, split into a call list and a quick written list
• A brand guide page you can open in a browser and print
• A tokens file with your colours, contrast pairs and fonts

How it does the job well

• Write for one named audience and one action. Each asset has a single job.
• Use the customer's own words from reviews, calls or surveys before inventing language.
• Every claim needs proof the business can show. Leave unproven claims out or mark them.
• Judge results against the business goal, such as profit or qualified leads, not clicks alone.

Mistakes it avoids

• Generic copy that could fit any brand.
• Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.
• Calling a test winner before there is enough data.

What a good result looks like

An example, not your task: You are about to brief an AI, a designer or a freelancer and have nothing written down.

• Brand file. Eight files built from your site, with every gap marked unknown, disputed or inferred.
• Founder interview plan. A ranked call list and a short written list, each question with why it matters and which file it fills.
• brand-guide.html. A guide page you can open in a browser and print, built from the finished brand file.
• brand-tokens.md. Your colours, the colour pairs checked for contrast, and your fonts.
• Hand-back summary. Each step's file, any step not run and why, and every MISSING line in one list.

How the work is checked

• Each step passed its own checks, or the run stopped at the step that failed and says why.
• The steps ran in order, and each one used the result of the one before.
• Nothing was invented to fill a gap. Every gap is a MISSING: line.
• Nothing was sent, published or paid for without a clear yes.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

A second opinion

Before it hands back, your AI reviews the draft the way Rob Fitzpatrick would. This is a way of reviewing the work. It does not mean they wrote or endorse it.

Capabilities

• Builds the brand file. Uses the brand file builder to read your site, tag each fact, ask up to five questions and write the eight files.
• Plans the founder interview. Uses the founder interview planner to turn every unknown or disputed fact into a ranked question.
• Waits for the founder. You hold the call, send the written questions and file the answers in the brand file.
• Builds the brand guide. Uses the brand guide builder to check colours and fonts, test contrast and build the guide and tokens file.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id brand-file-from-website only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/brand-file-from-website/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• Your website address
• Customer reviews, copied as written (optional)
• Your ad results (optional)
• Your product facts (optional)
• The founder for one call of about an hour

Tools and access

• Any good chat AI: Claude, ChatGPT and Gemini all handle this well, as long as they can read all eight files at once.
• Zoom or Google Meet transcripts: A written transcript of the call means every answer is filed in the founder's exact words.
• Claude: Writes the whole guide as one HTML file and shows a live preview, so you can check the pages before printing.
• Google Chrome: Its Print to PDF follows the A4 page size and page breaks the guide sets.

Functions and deliverables

• Website brand guide builder: Build a sourced brand file, prepare questions for its gaps and use real founder answers to create a brand guide.
  • A brand file in eight parts, with every gap marked
  • A ranked list of founder questions, split into a call list and a quick written list
  • A brand guide page you can open in a browser and print
  • A tokens file with your colours, contrast pairs and fonts
• Founder interview planner: Plan your founder interview call. Give it your brand file and get ranked questions, a written form and every answer filed.
  • A ranked call plan of about 10 questions, each tied to the gap it fills
  • A written form for facts and files, plus the documents to bring
  • Every answer filed in the right brand file, tagged with founder, date and question number
  • A one-page readback of what you heard, what's still needed and what was decided
  • After the call, a count of how many gaps the answers closed
• Brand guide builder: Turn your brand file into a printable brand guide and a values file to paste into any design tool. Colour pairs are checked so text stays readable.
  • A printable HTML guide of up to eight A4 pages, in your own colours and fonts, with a quick sheet on page 2
  • A contrast table showing which text colours can sit on which backgrounds
  • A tokens file with every colour, font and rule, plus CSS variables and a design tokens block
  • A two-line note on what was left out and which colour pairs fail for text
  • Any of its seven checks the guide still misses, each named
• Markdown page brand settings builder: Answer ten brand questions to create saved colors, fonts, and layout settings for markdown-html converters.
  • A saved brand style config
  • A matching colour palette
  • A contrast check against WCAG AA
  • Style applied to later conversions
  • Project-level overrides
  Source: Alireza Rezvani.
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one
• Rob Fitzpatrick: Improve customer questions or review interview notes using Rob Fitzpatrick’s Mom Test approach. Ask about past behavior and separate facts from praise.
  • Your problem worked on the way Rob Fitzpatrick would: their questions, their method, their push-back
  • The answer or the work, in Rob Fitzpatrick's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step

Tasks you can use it for

• You are about to brief an AI, a designer or a freelancer and have nothing written down.
• Your site says one thing and your team says another.
• You want one place that holds your colours, fonts, voice and the claims you can make.

Limits to check before starting

• Your brand has no live website: use the Founder interview planner on its own to start your brand file from a call.
• You only need a voice guide: use the Brand voice one-pager writer.
• You already have a brand file and only want a guide for designers: use the Brand guide builder.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
• Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
• Have your inputs ready. It works step by step and saves each result.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/brand-file-from-website for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.