Hire an AI brand file and style guide builder

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• One brand file with product, buyers, proof and voice
• A core message, tagline options and proof points for each audience
• Tone, word lists and writing rules any writer can follow
• One merged visual direction with photo rules you can test
• A style guide with story, logo, colour, type, imagery, voice and dos and don'ts

How it does the job well

• Write for one named audience and one action. Each asset has a single job.
• Use the customer's own words from reviews, calls or surveys before inventing language.
• Every claim needs proof the business can show. Leave unproven claims out or mark them.
• Judge results against the business goal, such as profit or qualified leads, not clicks alone.

Mistakes it avoids

• Generic copy that could fit any brand.
• Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.
• Calling a test winner before there is enough data.

What a good result looks like

An example, not your task: You are starting a business or a project and have no website or brand file to read.

• outputs/step-01-product-context-builder.md. One brand file with your product, buyers, rivals, proof and voice, with gaps marked MISSING.
• outputs/step-02-brand-messaging-builder.md. Your core message, tagline options and proof points for each audience.
• outputs/step-03-brand-voice-rules-writer.md. Tone, word choices and short writing rules any writer can follow.
• outputs/step-04-brand-stylescape-planner.md. Three visual directions, how each fits your values and buyer, and one merged direction with photo rules.
• outputs/step-05-brand-style-guide-writer.md. The style guide: story, logo, colour, type, imagery, voice, and dos and don'ts.
• HAND-BACK SUMMARY. Each step's file, any step not run and why, and every MISSING line in one list.

How the work is checked

• Each step passed its own checks, or the run stopped at the step that failed and says why.
• The steps ran in order, and each one used the result of the one before.
• Nothing was invented to fill a gap. Every gap is a MISSING: line.
• Nothing was sent, published or paid for without a clear yes.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

Capabilities

• Build the brand file. Asks about the product, buyer, rivals, proof and voice, shows a draft, and saves one file every later step reads.
• Write the messages. Writes one core message and a value line, tagline options and key messages with proof for each audience, and checks each claim has a fact.
• Write the voice rules. Describes the brand as a person, sets the tone, and writes voice qualities with a do and a don't, word lists and short writing rules.
• Choose the visual direction. Makes three different directions, scores each against your values and your buyer, merges the best parts, and writes photo rules you can answer with yes or no.
• Write the style guide. Combines the brand file and the direction into one guide. Each rule gets an example from your brand file, or a MISSING line if there is none.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id build-a-brand-file-and-style-guide-from-scratch only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/build-a-brand-file-and-style-guide-from-scratch/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• What you make and what it costs
• Who it is for and what they want
• Your rivals and how you differ (optional)
• Names of brands whose voice or look you like, and ones you do not (optional)
• Photos of your product and any logo or colours you must keep (optional)

Tools and access

• Any good chat AI: Any current chat AI that reads images can describe and grade the directions. Attach your references.
• Figma: Optional, and you may need a paid plan. A designer can build the wide boards and mock the pack and home page in one file. The plan works without it.
• Pinterest: A quick place to collect reference images for each theme before you build the boards.

Functions and deliverables

• Brand file and style guide builder: Turn product and buyer facts into core messages, writing rules, a visual direction and one shared brand guide.
  • One brand file with product, buyers, proof and voice
  • A core message, tagline options and proof points for each audience
  • Tone, word lists and writing rules any writer can follow
  • One merged visual direction with photo rules you can test
  • A style guide with story, logo, colour, type, imagery, voice and dos and don'ts
• Product context file writer: Share product facts, audience and positioning. Get a reviewed context file that other marketing skills can reference.
  • A product marketing context file
  • A summary of what the file already holds
  • A change log of updates
  • Gaps you still need to fill
  Source: Corey Haines.
• Brand messaging builder: Build your brand messaging in one pass. Give it your brand facts and get a core message, tagline options and proof points for each audience.
  • A core message sentence
  • Four or five tagline options
  • Key messages by audience
  • Proof points for each claim
  Source: Arnab Bag.
• Brand voice rules writer: Turn your brand details and audience needs into tone examples, word lists, and writing rules.
  • A voice overview and one-line voice essence
  • Tone settings with an example sentence for each
  • Five or six voice traits with do and don't lines
  • Words to use and words to avoid
  • Writing style rules and channel tips
  • Before and after rewrites and a never-say list
  Source: Arnab Bag.
• Brand mood board planner: Share your brand values and buyers. Get three visual directions, one combined style and clear photo rules for a designer.
  • Three named visual directions, each with a theme, colour mood, type feel, imagery and where it shows up
  • A fit grid that marks each direction Yes, Partly or No against each value and your buyer
  • One merged direction, with what came from which board
  • Four to six photo rules, each with a Yes or No test, plus type jobs and a colour system
  • A short shoot brief for your photographer or designer
• Brand style guide writer: Share the finished identity, voice rules and real examples. Get a versioned guide for logo, colour, type, images, copy and use.
  • An eight-section brand style guide
  • Logo clear space and misuse rules
  • Colour and type specifications
  • Voice and imagery guidance
  • A list of gaps if you asked for an audit
  Source: RampStack.
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one

Tasks you can use it for

• You are starting a business or a project and have no website or brand file to read.
• Your brand is only in your head and each new writer or designer asks you the same questions.
• You want the message, voice and look decided together, so they do not fight each other.

Limits to check before starting

• You already have a brand guide and want to fill gaps: use the Brand guide builder.
• You have a website and want your facts read from it: use the Brand profile builder.
• You only need a short brief on who you sell to: use the Buyer brief writer.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
• Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
• Answer step 1's questions. Say plainly what is not decided yet. It will mark those lines as missing.
• Read the core message and the voice rules. Fix anything that does not sound like you before the look step.
• If your logo or colours are fixed, say so before the visual step so it only changes the look around them.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/build-a-brand-file-and-style-guide-from-scratch for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.