Hire an AI brand positioning and naming planner

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• A rival map and the one corner to own, with a claim, three proof actions and a 30-day check
• A one-line position and a short brief
• A shortlist of 10 to 15 names with reasons and a clearance to-do list
• Scores out of 100 for your best names, a keep, fix or drop call, and a stretch verdict for a new range

How it does the job well

• Write for one named audience and one action. Each asset has a single job.
• Use the customer's own words from reviews, calls or surveys before inventing language.
• Every claim needs proof the business can show. Leave unproven claims out or mark them.
• Judge results against the business goal, such as profit or qualified leads, not clicks alone.

Mistakes it avoids

• Generic copy that could fit any brand.
• Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.
• Calling a test winner before there is enough data.

What a good result looks like

An example, not your task: You are launching a store and have not settled the name or what you stand for.

• Rival map. Every real alternative plotted on two axes, the gaps tested, and the one corner to own with a claim and proof.
• Position. What each rival owns, your one-line position and a short brief for the name steps.
• Name shortlist. Ten to fifteen names with reasons, plus a to-do list for domain and trademark checks.
• Name test. A score out of 100 for each best name, a keep, fix or drop call, and a preview in five places.
• Stretch check. Whether the winning name still fits a new range, with a call to use it, rename or skip.
• HAND-BACK SUMMARY. Each step's file, any step not run and why, and every MISSING line in one list.

How the work is checked

• The position is one plain line a stranger could say back.
• The corner chosen is one that no rival already holds.
• Every shortlisted name shows why it was kept, and every score shows how it was worked out.
• The name test says it is a risk check, not a trademark clearance, and the clearance to-do list stays with the person.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

A second opinion

Before it hands back, your AI reviews the draft the way Jack Trout and Al Ries would. This is a way of reviewing the work. It does not mean they wrote or endorse it.

Capabilities

• Map your rivals. Lists every real alternative, plots them on two axes shoppers feel, scans for gaps and picks one corner to own.
• Write your position. Names what each rival owns, picks one attribute for you to own and writes it as one plain line with a short brief.
• Generate names. Asks four strategy questions, writes hundreds of raw names in three frames without judging, then cuts to 10 to 15.
• Test the names. Scores each name out of 100 on spelling, surprise and clearance from rivals, and shows it in five places a shopper will see it.
• Check the name stretches. Tests whether the winning name still means something if the range grows, and makes one call to use it, rename or skip.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id name-and-position-a-new-brand only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/name-and-position-a-new-brand/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• What you sell, its price and who it is for
• Five to ten rivals shoppers really compare you with, with links to their sites or ads (needed)
• What shoppers say they care about, from reviews or support emails (optional)
• The countries and languages the name will be used in
• Any names you already like or dislike, and what a new range might include (optional)

Tools and access

• Any good chat AI: Any current chat AI can build the grid. Give it descriptions or links to rivals' pages.
• Miro or Google Sheets: A whiteboard or sheet makes it easy to move brands around and have two people place them.
• Any good chat AI: Comparing rivals and writing a plain line is text work that any strong chat AI does with this skill.
• Any good chat AI: Any current chat AI can write the raw pass. Ask for the three frames in separate messages so each starts fresh.
• Your country's trademark office search: For example the USPTO search in the US or TMview from EUIPO in Europe. Use it, and a lawyer, to check trademarks.
• Any good chat AI: Any current chat AI can run the tests. Paste the real spellings from your five-person test.
• Any good chat AI: Weighing a name's meaning against a new product is text work that any strong chat AI does with this skill.

Functions and deliverables

• Brand positioning and naming planner: Share the category, rivals and product proof. Get a positioning draft, name shortlist, naming checks and future-range questions.
  • A rival map and the one corner to own, with a claim, three proof actions and a 30-day check
  • A one-line position and a short brief
  • A shortlist of 10 to 15 names with reasons and a clearance to-do list
  • Scores out of 100 for your best names, a keep, fix or drop call, and a stretch verdict for a new range
• Competitor positioning mapper: Share your product, alternatives and buyer comments. Get comparison maps, possible gaps and a positioning claim to test.
  • Ten candidate axis pairs and two or three plotted XY maps
  • The crowded and open zones, and each gap tested pass or fail
  • One recommended corner, who it serves, who it puts off, and what you give up to own it
  • A one-line claim, three actions that make it true, and a 30-day check
• Positioning statement writer: Share your product, buyer evidence and main rivals. Get a proposed position, one clear statement and a short team brief.
  • Buyer categories and the rival evidence behind them
  • A useful difference the product can prove, or a clear evidence gap
  • One proposed position, a plain statement and limits on its use
  • A short team brief, rival substitution check and reader-test status
• Store name generator: Get 200+ store name ideas, a shortlist of 10 to 15 and a checklist to clear each one. Built from your brief and your rivals.
  • Your four strategy questions, answered once, plus the name patterns your rivals use
  • 200 or more raw names in three frames, kept apart and not judged
  • Ideas sorted into zones, with the bold ones kept alive
  • A shortlist of 10 to 15 names, each with the reason it made it
  • A clearance to-do list for trademark, domains, handles and meaning checks
• Store name tester: Test your store name before you buy a domain or logo. Get each name scored out of 100 with a keep, fix or drop call and five real-world mock-ups.
  • A score out of 100 per name, with a test-by-test table and how the score was worked out
  • A keep, fix or drop call and a one-line reason a stranger would remember it
  • Five mock-ups per name and a believability line
  • A list of items to check with native speakers and with a trademark search
• Brand name fit checker: Share your brand and proposed product. Check whether the existing name fits, what it could weaken and whether a new name is needed.
  • What the name means to buyers, in one line
  • A stretch score out of 100, with the working shown
  • One call to use the name, make a new one, or skip
  • The cost to the core product if the stretch fails
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one
• Jack Trout: Sharpen a brand’s place against rivals through Jack Trout’s recorded approach. Pick one clear idea, check the proof and avoid a blurred message.
  • Your problem worked on the way Jack Trout would: their questions, their method, their push-back
  • The answer or the work, in Jack Trout's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step
• Al Ries: Clarify what a brand should stand for using Al Ries’s recorded approach. Examine its category, focus, name and launch story.
  • Your problem worked on the way Al Ries would: their questions, their method, their push-back
  • The answer or the work, in Al Ries's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step

Tasks you can use it for

• You are launching a store and have not settled the name or what you stand for.
• You are renaming because buyers cannot say what you stand for, or a rival leads your category.
• You have a name you like and want to test it, or check it will survive a bigger range.

Limits to check before starting

• You already have a settled name and no rival problem: use the Brand profile builder to pin down your facts, then the Brand positioning sentence writer.
• You only want one line that says what you stand for: use the Brand positioning sentence writer.
• You already have a name and want a plan for how it spans your ranges: use the Store brand architecture planner.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
• Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
• Give it at least five real alternatives. Include doing nothing if that is what shoppers do.
• Pick your two to five best names from the shortlist when it asks. Say all the countries you will sell in.
• Check domain and trademark availability yourself before you commit to a name.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/name-and-position-a-new-brand for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.