AI Blocks › Plan your strategy
Positioning statement writer
Paste your product and your main rivals. Get one position to own, the rival weakness to use, and a one-line statement.
Positioning statement writer is a free AI skill for the job "Plan your strategy". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · Made by AI Blocks
What it does
Buyers put brands in a ranking in their minds, one short ladder for each kind of product. The top rung is taken by a leader who stands for something. A brand that says "we do everything" gets no rung at all. Positioning is the work of deciding which rung and which single idea you will hold. This skill lists the categories a buyer would put you in and who tops each one. It names what each rival owns as a word or an attribute, and finds a true weakness you can use. If you can't be first in a category, it defines a new one you can lead. It picks one attribute to own, writes a plain one-line statement, tests that it needs no explaining and checks it doesn't stretch past the core.
You give it
- Your product and who it is for
- Your main rivals, and what they are known for
- What you can truthfully claim (optional)
You get
- The categories a buyer would put you in, and who tops each
- What each rival owns, as one word or attribute
- A true weakness of the leader that you can use
- One position to own, and a one-line statement
- A short brief for the team
Use it when
- Your pitch lists many strengths and buyers can't say what you stand for.
- A rival leads your category and you need to know how to compete.
- You are writing a homepage, ad or pitch and need one clear message first.
How to use it
- Start a chat with the skill. Open it if you added it to your AI, or copy it and paste it in.
- Describe your product, who it is for and your main rivals.
- Say what each rival is known for, in the words buyers use.
- Test the one-line statement on three people. If they need it explained, ask the skill to sharpen it.