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Marketing strategy review
Share your marketing plan. Get a scored review against published marketing principles, with supporting references and fixes.
Marketing strategy review is a free AI skill for the job "Plan your strategy". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · Made by AI Blocks · Thinking: high
What it does
Most plans assume the better product wins. The rules this skill uses start from the opposite view: buyers keep a short ranking in their heads for each kind of product, they rarely change it, and the plan has to fit that ranking. A plan can be well made, well funded and still push against it. This skill reads the plan first and says what it is first in, and which rung it holds. Then it runs the thirteen tests one at a time: leadership, category, mind, perception, focus, exclusivity, ladder, duality, opposite, division, line extension, sacrifice and resources. Each gets pass, warn, fail or not applicable, with the line of your plan that shows it. It adds a strategy that fits your rung, and a fix list in order of damage. A fail is a question to answer, not a doom call. Leaders can break some of these rules. Smaller…
You give it
- Your marketing plan, as rough as it is
- Your main rivals and what each is known for (optional)
- Your brand facts, such as name, products and buyers (optional)
- Brand brain (optional)
- Competitors (optional)
You get
- What the plan is first in, and the rung it holds
- A pass, warn or fail on each of the thirteen tests, with the plan line behind it
- A score out of 100
- The strategy that fits your rung
- A fix list in order of damage, and what to keep
Use it when
- You have a launch or marketing plan and want it attacked before you spend.
- Your plan says "better quality" or "more choice" and little else.
- You plan to put your name on a new product or a new customer group.
- You are second or third in your market and the plan copies the leader.
How to use it
- Start a chat with the skill. Open it if you added it to your AI, or copy it and paste it in.
- Paste the plan. Add your rivals and what buyers say about each, if you have it.
- Read the fails first. For each one, check the plan line it quotes and decide if the skill read it right.
- Take the fix list to your team. Then run "Brand name stretch checker" on any new product, and "One bold move picker" to choose what to back.