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Brand differentiation statement writer
Paste your brand file and rivals. Get one sentence on what only you do, with a rival swap test.
Brand differentiation statement writer is a free AI skill for the job "Plan your strategy". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · Made by AI Blocks
What it does
Many brand lines could sit on any competitor's website. "Quality products for busy people" fits a hundred firms. When a line fits everyone, it tells a buyer nothing about why to pick you. This skill answers six prompts: what, how, who, where, why and when. It drafts a sentence in the form "We are the only [category] that [does what] for [whom] in [where] who [want what] at [when]". It then swaps each rival into the sentence and asks if the rival could say it truthfully. If yes, it narrows the sentence and tries again. It keeps the two or three strongest versions and checks focus: who you are, what you do and why it matters.
You give it
- Your brand file with what you offer, who for and what you can prove
- The audit report or research on your market
- The rivals buyers compare you with (optional)
- Customer reviews or quotes (optional)
- Competitors (optional)
- Customer words (optional)
You get
- Answers to the six prompts
- Two or three versions of the sentence
- A swap test for each named rival
- A brief that carries the chosen sentence
Use it when
- Your brand line could belong to any of your rivals.
- You are writing an about page, pitch or ad and need one sharp sentence first.
- You have just finished work on the market and need to state your place in it.
How to use it
- Start a chat with the skill. Open it if you added it to your AI, or copy it and paste it in.
- Paste your brand file and the market work. Add the names of your rivals.
- Read the swap test first. A version that fails on any rival goes back for narrowing.
- Say the winning sentence aloud. If it needs breath, shorten it.