Hire an AI competitor positioning and pitch planner

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• A grid of rivals against the features that decide the choice
• The gaps nobody serves well, with evidence, and where to stop fighting
• A small, cheap test of the best gap
• Two or three versions of an only-ness sentence, with a rival swap test for each
• A plan through the four stages of buy-in, a story that fits in under two minutes, a vision picture and a pitch line for each person

How it does the job well

• Start from the user problem and the evidence for it, then the solution.
• Write decisions down with the reason and the options you rejected.
• Keep scope small enough to ship and learn. Name what is out of scope.
• Define how success will be measured before building.

Mistakes it avoids

• Treating opinions or one loud request as proven demand.
• Specs that skip edge cases, error states or dependencies.
• Roadmaps with dates but no owners or confidence levels.

What a good result looks like

An example, not your task: You need a brand position that rivals do not hold, and you can't see one.

• Competitor white space map. A grid of rivals against buyer features, the gaps nobody serves and where to stop fighting.
• Small test. A cheap way to try the best gap, with its cost and how to undo it.
• Only-ness statement. Answers to six prompts, three sentence versions and a rival swap test for each.
• Buy-in plan. The four stages of buy-in, who reacts at each and your answer to them.
• Story and vision picture. A story under two minutes and a picture of life after the change.
• Pitch order. Each person to pitch, why they need the idea, with allies first.

How the work is checked

• Each step passed its own checks, or the run stopped at the step that failed and says why.
• The steps ran in order, and each one used the result of the one before.
• Nothing was invented to fill a gap. Every gap is a MISSING: line.
• Nothing was sent, published or paid for without a clear yes.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

A second opinion

Before it hands back, your AI reviews the draft the way Marty Neumeier and Jack Trout would. This is a way of reviewing the work. It does not mean they wrote or endorse it.

Capabilities

• Maps the white space. Lists rivals as buyers see them, grids them against the features that drive the choice and marks the gaps nobody serves.
• Picks the gap. Picks gaps that match what you love and the risk you can take, and plans a small, cheap test of the best one.
• Writes the only-ness line. Takes the map and answers six prompts (what, how, who, where, why, when), then drafts the sentence naming what only you do.
• Swaps in each rival. Puts each named rival into the sentence. If it still fits a rival, it narrows the line and tries again.
• Plans the four stages. Takes the chosen line and names who will react in each of the four stages of buy-in, and what to say to each.
• Writes the story and picture. Writes a short story that carries the idea and a vision of life after the change, then orders the pitches with allies first.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id uncontested-market-space only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/uncontested-market-space/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• Your rivals, including those buyers might compare you with
• What buyers in your category value, in their words if you have them
• The people who can say yes or no to the idea, and what you know about each
• What you want them to do next
• Your brand file and what you love to do (optional, but step 2 marks the six prompts missing without it)
• Customer reviews or quotes (optional)

Tools and access

• Any good chat AI: Gridding and rating from pasted evidence is text work any strong chat AI can do.
• A spreadsheet: Holds the grid so you can add rivals and rerun.
• Any good chat AI: Drafting and testing a one-sentence statement is text work any strong chat AI can do.
• Any good chat AI: Planning stages and drafting a short story is text work any strong chat AI does well.

Functions and deliverables

• Competitor positioning and pitch planner: Share competitor evidence and what buyers value. Get a positioning map, a difference statement and a plan to seek team support.
  • A grid of rivals against the features that decide the choice
  • The gaps nobody serves well, with evidence, and where to stop fighting
  • A small, cheap test of the best gap
  • Two or three versions of an only-ness sentence, with a rival swap test for each
  • A plan through the four stages of buy-in, a story that fits in under two minutes, a vision picture and a pitch line for each person
• Market opportunity finder: Find gaps in your market that no rival serves well. Paste your rivals and what buyers value to get a white space map and a small test.
  • A grid of rivals against the features that decide the choice
  • The gaps nobody serves well, each with evidence
  • Where to stop fighting
  • A small, cheap, reversible test of the best gap
• Brand differentiation statement writer: Write an onliness statement: one sentence on what only your business does, tested against each rival so none can claim it.
  • Answers to the six prompts
  • Two or three versions of the sentence
  • A swap test for each named rival
  • A brief that carries the chosen sentence
• Internal proposal pitch planner: Plan how to get buy-in for your idea. Give it your idea and the people who decide. You get a story, a vision picture and an order to approach them.
  • A plan through four stages, with an answer ready for each
  • A story that fits in under two minutes
  • A vision picture of life after the change
  • A pitch line for each person, ordered with allies first
• Product context file writer: Share product facts, audience and positioning. Get a reviewed context file that other marketing skills can reference.
  • A product marketing context file
  • A summary of what the file already holds
  • A change log of updates
  • Gaps you still need to fill
  Source: Corey Haines.
• Marty Neumeier: Review a brand’s focus using Marty Neumeier’s recorded approach. State what makes it different, compare rivals and check the idea with customers.
  • Your problem worked on the way Marty Neumeier would: their questions, their method, their push-back
  • The answer or the work, in Marty Neumeier's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step
• Jack Trout: Sharpen a brand’s place against rivals through Jack Trout’s recorded approach. Pick one clear idea, check the proof and avoid a blurred message.
  • Your problem worked on the way Jack Trout would: their questions, their method, their push-back
  • The answer or the work, in Jack Trout's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step

Tasks you can use it for

• You need a brand position that rivals do not hold, and you can't see one.
• Your positioning line could fit three of your rivals and you want one only you can use.
• You have a good idea and need leaders or a team to back it.

Limits to check before starting

• You only need a position sentence and have no rival list to work from: use Positioning statement writer.
• You want the memo that explains a position you already chose: use Product positioning brief writer.
• You already have the idea and only need the pitch plan: use Internal proposal pitch planner.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the handoff pack. It's a zip with HANDOFF.md plus three skill files, in the order they run: Competitor white space mapper, Onliness statement writer, Idea buy-in pitch planner.
• Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
• Paste your rivals and what buyers value, plus your brand file if you have one. It works step by step and saves each result.
• Check the rival ratings against what you know before you build on the gaps. A rating with no source comes back as missing.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/uncontested-market-space for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.