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Brand expansion checker
Paste your brand and the new product. Get a stretch score out of 100 and a call on the name.
Brand expansion checker is a free AI skill for the job "Plan your strategy". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · Made by AI Blocks · Level: advanced · Thinking: high
What it does
A brand name works because it holds one meaning in a buyer's mind. Each time you put it on something different, the meaning gets looser. A company known for one thing and then for five things ends up known for none, while a narrower rival wins each area. This skill writes what your name means in one line, then describes the new product on its own terms. It asks whether the new product fits that meaning or blurs it, and whether the market is splitting into specialist branches. It then gives a stretch score, picks one call, and states what happens to the core product if the stretch fails. If the name stays, it sets the limit for how far it can go.
You give it
- Your brand file, or a few lines on what the brand stands for
- The new product and what it is
- Your current plan and rivals in the new area (optional)
- Competitors (optional)
You get
- What the name means to buyers, in one line
- A stretch score out of 100, with the working shown
- One call to use the name, make a new one, or skip
- The cost to the core product if the stretch fails
Use it when
- You want to add a product that is different from what your brand is known for.
- Someone suggests putting the brand name on a new range to save on marketing.
- Sales of your core product have flattened since you added extra lines.
How to use it
- Start a chat with the skill. Open it if you added it to your AI, or copy it and paste it in.
- Paste your brand file or describe what the brand stands for, then describe the new product.
- Name the specialist rivals in the new area, if you know any.
- Read the call and the limit. Bring the plan back if you choose to stretch.
Workflows that use it
- Check your plan against the laws that decide who wins
- Name and position a new brand
- Choose a position, check a name stretch, launch with press