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Publicity-first launch planner
Paste your new product and its category. Get a launch that starts with press coverage, then ads once people believe it.
Publicity-first launch planner is a free AI skill for the job "Plan your strategy". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · Made by AI Blocks · Level: advanced
What it does
New products launched with ads alone often fall flat. People see ads as the seller talking about itself, so they don't believe them. Stories about you from others, such as press, reviews and talks, carry more weight, and ads work better once people already believe you. This skill states your category and whether you lead it. If you don't, it defines a narrower category you can lead. It picks the one word or idea to own, finds the news angle, and plans press and third-party stories before any ad. It makes the look of the product different from the rest, then sets the point of trust at which ads begin and how much to spend.
You give it
- The product, the category it sits in and your plan so far
- Your brand facts, such as voice, claims you can make and look
- Product facts, such as price, benefits and proof
You get
- A category claim you can defend, or a narrower category to lead
- The one word or idea to own
- A news angle that stands without your product name
- A launch order with press first and ads at a set point of trust
Use it when
- You are launching something new and have a small ad budget.
- Your last launch had ads but no one seemed to believe or notice it.
- You are in a crowded category and need a way to stand out.
How to use it
- Start a chat with the skill. Open it if you added it to your AI, or copy it and paste it in.
- Describe the product and its category. Paste your brand file and product facts.
- Say what you can truthfully claim as first or best at something.
- Follow the order it sets. Start ads only at the point of trust it names.
Workflows that use it
- Find a category to be first in and launch it
- Choose a position, check a name stretch, launch with press