Hire an AI brand positioning and launch planner

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• One position to own, the weak spot of the leader you can use, and a one-line statement
• A short brief for your team
• A name check score out of 100 and a call to use the name, make a new one or skip
• What happens to your core product if the stretch fails
• A launch order with press first, a news angle, and the point of trust at which ads start

How it does the job well

• Start from the user problem and the evidence for it, then the solution.
• Write decisions down with the reason and the options you rejected.
• Keep scope small enough to ship and learn. Name what is out of scope.
• Define how success will be measured before building.

Mistakes it avoids

• Treating opinions or one loud request as proven demand.
• Specs that skip edge cases, error states or dependencies.
• Roadmaps with dates but no owners or confidence levels.

What a good result looks like

An example, not your task: You are launching a product and need one clear idea to own against rivals.

• Positioning statement. The ladders of top brands, what each rival owns, the weak spot you can use, your position and a one-line statement.
• Brand name stretch check. What your name means now, a stretch score out of 100, and a call to use the name, make a new one or skip.
• Press-first launch plan. The idea to own, a news angle, a press and third-party plan, and the point of trust when ads begin.
• HAND-BACK SUMMARY. Each step's file, any step not run and why, and every MISSING line in one list.

How the work is checked

• The position is one idea, and the line needs no explaining.
• The rival weakness is true and says how to check it.
• The stretch score says what it measures and how it was worked out, and the call has a clear cost if it fails.
• The launch plan puts press before ads and says when ads start.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

A second opinion

Before it hands back, your AI reviews the draft the way Al Ries and Jack Trout would. This is a way of reviewing the work. It does not mean they wrote or endorse it.

Capabilities

• Finds your position. Maps who tops each category in buyers' minds, what each rival owns and which true weak spot you can use, then picks one attribute to own.
• Writes the one line. Writes the position as one plain line and tests that it needs no explaining.
• Checks the name stretch. Takes the position and compares what your name means today with what the new product would mean, then scores the stretch and makes the call.
• Sets the limit. If the name stays, sets a limit so it does not mean less, and says what the core product risks.
• Plans the press first. Finds a news angle a reporter would care about and plans press and third-party stories before any ad.
• Sets the ad point. Sets the point of trust at which ads begin and how much to spend on them.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id position-name-launch only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/position-name-launch/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• Your product and who it is for
• Your main rivals and what each is known for
• What you can truthfully claim (optional)
• Your brand file, or a few lines on what your brand stands for
• The new product you want to add, and what it is (optional)
• Product facts such as price, benefits and proof

Tools and access

• Any good chat AI: Comparing rivals and writing a plain line is text work that any strong chat AI does with this skill.
• Any good chat AI: Weighing a name's meaning against a new product is text work that any strong chat AI does with this skill.
• Claude, ChatGPT or Gemini: Choosing a category claim and writing pitch lines is text work. No files or paid tools needed. Web search helps check who was first.

Functions and deliverables

• Brand positioning and launch planner: Share product, brand and competitor facts. Get a positioning statement, name-extension check and a press-led launch plan.
  • One position to own, the weak spot of the leader you can use, and a one-line statement
  • A short brief for your team
  • A name check score out of 100 and a call to use the name, make a new one or skip
  • What happens to your core product if the stretch fails
  • A launch order with press first, a news angle, and the point of trust at which ads start
• Positioning statement writer: Share your product, buyer evidence and main rivals. Get a proposed position, one clear statement and a short team brief.
  • Buyer categories and the rival evidence behind them
  • A useful difference the product can prove, or a clear evidence gap
  • One proposed position, a plain statement and limits on its use
  • A short team brief, rival substitution check and reader-test status
• Brand name fit checker: Share your brand and proposed product. Check whether the existing name fits, what it could weaken and whether a new name is needed.
  • What the name means to buyers, in one line
  • A stretch score out of 100, with the working shown
  • One call to use the name, make a new one, or skip
  • The cost to the core product if the stretch fails
• Publicity-first launch planner: Plan a product launch that wins press before you spend on ads. Get your category claim, one idea to own and when ads should start.
  • A category claim you can defend, or a narrower category you can lead
  • The one word or idea to own
  • A news angle that works without your product name
  • A press and third-party plan, with a date for each step
  • The signs of trust that mean ads can start, and how much to spend
• Product context file writer: Share product facts, audience and positioning. Get a reviewed context file that other marketing skills can reference.
  • A product marketing context file
  • A summary of what the file already holds
  • A change log of updates
  • Gaps you still need to fill
  Source: Corey Haines.
• Al Ries: Clarify what a brand should stand for using Al Ries’s recorded approach. Examine its category, focus, name and launch story.
  • Your problem worked on the way Al Ries would: their questions, their method, their push-back
  • The answer or the work, in Al Ries's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step
• Jack Trout: Sharpen a brand’s place against rivals through Jack Trout’s recorded approach. Pick one clear idea, check the proof and avoid a blurred message.
  • Your problem worked on the way Jack Trout would: their questions, their method, their push-back
  • The answer or the work, in Jack Trout's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step

Tasks you can use it for

• You are launching a product and need one clear idea to own against rivals.
• You want to add a product under your brand name and fear it will blur what the brand means.
• You have little ad money and want coverage first, so ads start when people already trust you.

Limits to check before starting

• You have one existing product, no rivals and no name choice: use the Big problem splitter to break the job into smaller parts.
• You want to know how far your brand already reaches: use the Brand reach reviewer.
• You need to write a brief for a creative team from a vague ask: use the Creative brief reframer.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
• Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
• Paste your product and rivals, plus your brand file if you have one. It works step by step and saves each result.
• Check the weak-spot claim against a real source before you use it anywhere public.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/position-name-launch for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.