Hire an AI marketing test calendar planner

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• Your plan rebuilt as diagnosis, target, position, objective and tactics, with gaps named
• A score out of 100 for the order, and a score for how well it fits the rules of marketing
• A fix list, worst first, and what already works
• One goal with a number and a date, and three to five tactics with start dates and stop rules

How it does the job well

• Write for one named audience and one action. Each asset has a single job.
• Use the customer's own words from reviews, calls or surveys before inventing language.
• Every claim needs proof the business can show. Leave unproven claims out or mark them.
• Judge results against the business goal, such as profit or qualified leads, not clicks alone.

Mistakes it avoids

• Generic copy that could fit any brand.
• Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.
• Calling a test winner before there is enough data.

What a good result looks like

An example, not your task: Your plan has twenty tactics and no clear order.

• Step 1: Plan in order. Every line sorted as diagnosis, strategy or tactic, with the target, position, gaps, tactics that serve neither, and a score.
• Step 2: Law check. Where you sit in the buyer's mind, each test with a verdict, a score, a fix list worst first, and what to keep.
• Step 3: One goal. One goal with a number and a date, the sales needed, and each tactic scored for impact and ease.
• Test calendar. Start dates, stop dates and a stop rule for the top few tactics, plus a daily and weekly check.
• Hand-back summary. Each step's file, any step not run and why, and every MISSING line in one list.

How the work is checked

• Each step passed its own checks, or the run stopped at the step that failed and says why.
• The steps ran in order, and each one used the result of the one before.
• Nothing was invented to fill a gap. Every gap is a MISSING: line.
• Nothing was sent, published or paid for without a clear yes.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

A second opinion

Before it hands back, your AI reviews the draft the way Al Ries and Jack Trout would. This is a way of reviewing the work. It does not mean they wrote or endorse it.

Capabilities

• Put the plan in order. Sorts every line as diagnosis, strategy or tactic, finds the target and position, marks tactics that serve neither, and rebuilds the plan in order with a score.
• Check the plan against the marketing laws. Asks what you are first at in the buyer's mind, runs the tests, scores the plan and writes a fix list, worst first, plus what to keep.
• Cut it to one goal and a test calendar. Rewrites your wish as one number and a date, works back to the sales you need, scores each tactic for impact and ease, and time-boxes the top few with stop rules.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id fix-your-marketing-plan-and-cut-it-to-one-goal only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/fix-your-marketing-plan-and-cut-it-to-one-goal/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• Your current marketing plan, pasted as it is
• Your brand facts (optional)
• Your goal for the quarter, with a number if you have one

Tools and access

• Any good chat AI: Sorting lines into three kinds and checking links is text work any strong chat AI can do.
• Any good chat AI: Reading a plan and judging each line against a test is text work any strong chat AI does with this skill.
• Any good chat AI: Sums, scoring and calendars are text work any strong chat AI does well.
• A spreadsheet: Keeps the score sheet and lets you re-sort when you change a score.

Functions and deliverables

• Marketing test calendar planner: Put the marketing plan in order, review it against the source framework and keep the few tests that serve one goal.
  • Your plan rebuilt as diagnosis, target, position, objective and tactics, with gaps named
  • A score out of 100 for the order, and a score for how well it fits the rules of marketing
  • A fix list, worst first, and what already works
  • One goal with a number and a date, and three to five tactics with start dates and stop rules
• Marketing plan order checker: Check your marketing plan is in the right order. Sort lines into diagnosis, strategy and tactics, spot tactics with no reason, and get a score out of 100.
  • Every line sorted into diagnosis, strategy or tactic
  • The tactics that have no strategy above them
  • The research you need to do before the strategy can be sound
  • The plan rebuilt in order, and a score out of 100 with the checks shown
• Marketing strategy reviewer: Share your plan. Get thirteen buyer-positioning checks, quoted evidence, a score and a short fix list.
  • What the plan is first in, and the rung it holds
  • A pass, warn or fail on each of the thirteen tests, with the plan line behind it
  • A score out of 100
  • The strategy that fits your rung
  • A fix list in order of damage, and what to keep
• Focused marketing planner: Turn your marketing ideas into one goal with a number and a date. Get scored tactics and a test calendar in this one-goal marketing plan builder.
  • One goal written with a number and a date
  • The sales or sign-ups needed to reach it
  • A sheet of tactics each scored for impact and ease
  • A test calendar with stop dates and a review rhythm
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one
• Al Ries: Clarify what a brand should stand for using Al Ries’s recorded approach. Examine its category, focus, name and launch story.
  • Your problem worked on the way Al Ries would: their questions, their method, their push-back
  • The answer or the work, in Al Ries's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step
• Jack Trout: Sharpen a brand’s place against rivals through Jack Trout’s recorded approach. Pick one clear idea, check the proof and avoid a blurred message.
  • Your problem worked on the way Jack Trout would: their questions, their method, their push-back
  • The answer or the work, in Jack Trout's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step

Tasks you can use it for

• Your plan has twenty tactics and no clear order.
• You are about to add another channel and have not tested the ones you run.
• You must hand a short plan to a team or a boss.

Limits to check before starting

• You have one campaign with one tactic: use a simple plan review, or ask a colleague to read it.
• You need a plan from nothing: use the Customer needs finder first, then bring the plan back here.
• You want to test one big choice, not fix a whole plan: use the Business model assumption tester.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
• Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
• Paste the plan as it is. Do not tidy it first, because the gaps are what it looks for.
• Say the goal in your own words at the start. Step 3 turns it into one number.
• Keep the fix list. Check the stop rules against your calendar before you start.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/fix-your-marketing-plan-and-cut-it-to-one-goal for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.