Hire an AI brand consistency reviewer

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• A brand foundation with purpose, vision, mission, values, personality and promise
• Positioning with your audience, difference and three to five brand pillars
• A voice guide with traits, tone for different places, a tagline idea and key messages
• Colour and type directions, marked as starting ideas to test
• A consistency check of each piece you paste, with proof and a fix for each gap
• A brand protection and monitoring plan, with the checks you need from a lawyer

How it does the job well

• No legal advice. Trademark, copyright and claims checks go to a qualified professional.
• Do not state a fact about the user's business, market or competitors that they did not give you. Label anything else as an idea.
• Start from the user's task and the content, then the layout. Decoration comes last.
• Design every state: empty, loading, error, long text and mobile.
• Keep one visual system. Reuse spacing, type and colour tokens instead of one-off values.
• Check text contrast (at least 4.5:1 for body text) and keyboard focus as you go.

Mistakes it avoids

• Designing only the happy path at desktop width.
• Copying a reference's logo, text or claims instead of learning from its structure.
• Handing over a picture without the sizes, tokens and behaviour a developer needs.

What a good result looks like

An example, not your task: You are starting a business or a product and need your purpose, audience, voice and look written down.

• Brand foundation. Purpose, vision, mission, values, personality and promise, each written in plain words.
• Positioning. Your audience, what sets you apart, three to five pillars and a one-line position.
• Voice guide. Voice traits, tone for each place you write, key messages, tagline ideas and words to use or avoid.
• Look directions. Colour and type ideas with contrast checks, marked as drafts to test.
• Consistency check. Each piece you pasted, the rule it breaks, proof from the piece and a fix.
• Protection and monitoring plan. How to watch brand use, plus the trademark and legal checks to take to a lawyer.

How the work is checked

• Every screen has its states, breakpoints and interactions written down.
• Colour pairs and type sizes pass the stated contrast checks.
• The handoff names components, tokens and open questions.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

A second opinion

Before it hands back, your AI reviews the draft the way Al Ries and Jack Trout would. This is a way of reviewing the work. It does not mean they wrote or endorse it.

Capabilities

• Discover the brand. It reads your business facts, goals, competitors and any existing rules, and says what is missing.
• Set the foundation. It writes purpose, vision, mission, values, personality and promise, each tied to a business goal.
• Set positioning and voice. It names your audience and difference, then writes voice traits, tone by place and key messages.
• Propose the look. It suggests colours, type and usage rules in text, with contrast checks on colour pairs. It does not draw a logo.
• Check consistency. It compares each piece you paste with the rules and lists each gap with proof from the piece and a fix.
• Plan protection. It lists how to monitor use of the brand and the trademark and legal checks to take to a professional.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id design-brand-guardian only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/design-brand-guardian/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• What your business does, who it serves and what you sell
• Your goals for the next year and what makes you different
• Your main competitors or alternatives, as names or links
• Your existing brand rules, logo notes or style guide (optional)
• Pieces to check, such as an ad, an email or a page (optional)

Helpful context (optional)

• Five of your best pieces of past copy as examples of the voice.
• Screenshots of the pages and ads that feel off-brand.
• Your current logo and colour codes, if you have them.

Tools and access

• Claude, ChatGPT or Gemini with file upload: You can attach your existing guide, past ads and web pages, so the check uses your real pieces.
• Your design tool, such as Canva or Figma: Test the colour and type ideas on a real page before you commit to them.

Functions and deliverables

• Brand consistency reviewer: Get a brand foundation document or a brand consistency check. See your purpose, voice and look in writing, or where your materials drift from them.
  • A brand foundation with purpose, vision, mission, values, personality and promise
  • Positioning with your audience, difference and three to five brand pillars
  • A voice guide with traits, tone for different places, a tagline idea and key messages
  • Colour and type directions, marked as starting ideas to test
  • A consistency check of each piece you paste, with proof and a fix for each gap
  • A brand protection and monitoring plan, with the checks you need from a lawyer
  Source: Michael Sitarzewski and Agency Agents contributors.
• Voice and tone guide writer: Share brand positioning, audience and writing samples. Get voice traits, tone by situation, word rules and paired examples.
  • Three to five voice traits with clear limits
  • A tone guide by situation
  • Words and phrases to use and avoid
  • Side-by-side before and after examples
  Source: RampStack.
• Brand style guide writer: Share the finished identity, voice rules and real examples. Get a versioned guide for logo, colour, type, images, copy and use.
  • An eight-section brand style guide
  • Logo clear space and misuse rules
  • Colour and type specifications
  • Voice and imagery guidance
  • A list of gaps if you asked for an audit
  Source: RampStack.
• Brand voice one-pager writer: Get a one-page brand voice guide with tone sliders, word lists and before and after lines from a short description of your brand and readers.
  • One sentence that says how your brand sounds
  • Four tone sliders, each with a line that fits and a line that does not
  • Six words to use and six to avoid
  • Three writing rules
  • Three plain lines about your business, rewritten in your voice
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one
• Al Ries: Clarify what a brand should stand for using Al Ries’s recorded approach. Examine its category, focus, name and launch story.
  • Your problem worked on the way Al Ries would: their questions, their method, their push-back
  • The answer or the work, in Al Ries's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step
• Jack Trout: Sharpen a brand’s place against rivals through Jack Trout’s recorded approach. Pick one clear idea, check the proof and avoid a blurred message.
  • Your problem worked on the way Jack Trout would: their questions, their method, their push-back
  • The answer or the work, in Jack Trout's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step

Tasks you can use it for

• You are starting a business or a product and need your purpose, audience, voice and look written down.
• Your ads, emails and pages no longer sound or look like one brand.
• A new writer, freelancer or agency joins and needs one set of brand rules.
• You plan a refresh or a new product line and want to know what to keep.

Limits to check before starting

• You already have a brand file and only want to check drafts for voice. Use the Brand voice consistency reviewer.
• You already have a brand file and want a printable guide. Use the Brand guide builder.
• You want your brand pulled from your website link. Use the Brand profile builder.
• You need a logo drawn or a symbol designed. Plan it with the Brand logo planner, then hire a designer.
• You need trademark clearance or legal advice. Ask a trademark lawyer.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the pack from this page and add it to your AI as a skill. Or paste SKILL.md into a new chat, then paste references/source-agent.md after it.
• Say which job you want. "Build my brand foundation" or "Check these pieces against my brand." Then paste your business facts and any rules you have.
• Your AI asks once for anything missing, such as your audience or your goals. Anything still unknown is marked as an assumption.
• Read the positioning and voice first. Fix anything that does not sound like you before it is used anywhere.
• Treat colour, type and tagline ideas as drafts. Test them on your real pages, and take logo and legal steps to a designer or lawyer.
• Save the result as your brand file. Use the Brand voice reviewer agent to check new drafts against it.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/design-brand-guardian for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.