AI Blocks › Set up your brand file
Build your brand file and style guide from nothing
Give it your product and buyers. Get a brand file, a visual direction and a style guide.
Build a brand file and style guide from scratch is a free AI workflow for the job "Set up your brand file". It guides your AI through several skills in order, passing each step's output to the next.
Free · No account · Made by AI Blocks
What it does
A brand that lives in your head gets said a little differently every time. Each new page, post or freelancer starts from nothing, and the work drifts. If you have no website yet, there is nothing to read the facts from. The steps build the brand up in the order that keeps it consistent. First your answers become one brand file. Then it writes the core message, tagline options and proof for each audience. It adds tone, word choices and writing rules on top. Next it makes three different visual directions, scores each against your values and your buyer, and merges the best parts into one. Last it brings the brand file and the direction into a style guide with a real example for every rule.
You give it
- What you make and what it costs
- Who it is for and what they want
- Your rivals and how you differ (optional)
- Names of brands whose voice or look you like, and ones you do not (optional)
- Photos of your product and any logo or colours you must keep (optional)
- Brand brain (optional)
- Competitors (optional)
- Product photos (optional)
You get
- One brand file with product, buyers, proof and voice
- A core message, tagline options and proof points for each audience
- Tone, word lists and writing rules any writer can follow
- One merged visual direction with photo rules you can test
- A style guide with story, logo, colour, type, imagery, voice and dos and don'ts
Use it when
- You are starting a business or a project and have no website or brand file to read.
- Your brand is only in your head and each new writer or designer asks you the same questions.
- You want the message, voice and look decided together, so they do not fight each other.
Steps
- Product context builder: Answer questions about your product. Get one context file every marketing skill reads first.
- Brand messaging builder: Give it your brand facts. Get a tagline, key messages and proof points for each audience.
- Brand voice rules writer: Describe your brand and who you write for. Get tone, word choices and writing rules any writer can follow.
- Brand mood board planner: Share brand traits and customer details. Get three visual directions, a recommended combination and photography guidance.
- Brand style guide writer: Give it your logo, colours and fonts. Get a full style guide others can follow without guessing.
How to use it
- Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
- Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
- Answer step 1's questions. Say plainly what is not decided yet. It will mark those lines as missing.
- Read the core message and the voice rules. Fix anything that does not sound like you before the look step.
- If your logo or colours are fixed, say so before the visual step so it only changes the look around them.