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Buyer motivation hook planner
Describe your product and its buyers. Get the one want they share, its smaller parts and a hook for each.
Buyer motivation hook planner is a free AI skill for the job "Understand your customers". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · Made by AI Blocks · Thinking: high
What it does
Copy does not create desire. It finds a want people already have and points it at your product. Most ads aim at the whole group with one line, so they fit nobody exactly. This skill names the want that already exists in your market and describes the group as people who share one private want. It splits that want into smaller wants, such as separate symptoms or situations, and writes a hook for each plus a line that lets every part of the group in. Each hook is paired with how it works, proof and the feeling behind it, ordered so each earns the reading of the next. It plans tests for hooks that differ in appeal, not just in wording.
You give it
- Your product facts
- An angle library, or the output of "Product vocabulary sheet builder"
- A persona or description of the group (optional)
- Customer reviews or buyer words (optional)
- Customer words (optional)
You get
- The shared want, in the buyers' words
- The smaller wants inside it
- A hook for each, with its mechanism, proof and feeling
- A running order and a test plan
Use it when
- You have one message for everyone and it fits nobody exactly.
- You have an angle library or a pile of reviews and want to turn it into a set of hooks.
- You need a test plan where the hooks truly differ.
How to use it
- Start a chat with the skill. Open it if you added it to your AI, or copy it and paste it in.
- Paste your product facts and angle library. Add reviews and a persona if you have them.
- Check that the shared want sounds like what buyers say, not what you wish they said.
- Pick two hooks that differ most in appeal and test them.
- Keep the others for later rounds.