Ad headline writer
Paste your buyer and facts. Get plain headlines with character counts and the line to test first.
Ad headline writer is a free AI skill for the job "Write ad copy". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · Made by AI Blocks · Thinking: low · Tested
What it does
Most people read the headline and nothing else, so it gets one look to pick out its reader and give them a reason. Headlines go wrong in a few predictable ways. They get clever and need decoding. They drop the small words to fit the space ("Gut health, sorted"). They label the reader ("busy mums") instead of describing their day. Or five lines make the same argument, so a test tells you nothing. This skill first sets what a line may say for how aware the buyer is, from a moment in their day to the deal. Then it lists what you can actually back: a plain gain, an exact fact, something new and dated, a customer's own words, or the question buyers already ask. Each line uses a different way in. If you give it a stage brief, it also writes the move that market calls for, such as…
You give it
- A note on the buyer, how aware they are, the one thing they want and their main doubt
- A stage brief from the "Market stage reader", if your market is crowded with the same claim (optional)
- Your offer and facts, the proof you may use, any dated news, and the price if relevant
- How many lines, their character limits and where they appear
- The picture, for words on an image (attach it; your AI can see pictures) (optional)
- Real customer quotes, word for word with their source (optional)
You get
- A numbered list of headlines or image lines, each with a different way in
- For each, who it's aimed at, its character count and its glance test result
- The line to test first, a second to test against it, and the ways in it skipped for lack of proof
- Any of its own checks the set still misses, each named
Use it when
- You need several headlines for an ad test, each trying a different argument.
- You're writing the words on an ad image and want them to add to the picture, not describe it.
- Your headlines keep coming out clever or clipped, and you want plain ones that still sell.
How to use it
- Start a chat with the skill. Open it if you added it to your AI, or copy it and paste it in.
- Describe the buyer, how aware they are and their doubt in two or three lines.
- Paste the facts and proof it may use, and any real customer quotes.
- Say how many lines and the limits, for example "4 lines for the image, under 40 characters each".
- Show the lines to someone who doesn't know your brand. Drop any they can't explain back to you.
Workflows that use it
- Single image ad planner
- Write a headline that fits what your buyers already know
- Write an ad in five parts, from hook to ask
- Write headlines and pick the winner with a small test
- Get ad copy for one buyer, built on one fact
- Find why sales dropped and brief your next ads