A headline that fits what your buyers know and what they have already heard
Give it your product and buyers. Get their awareness and claim fatigue read, stage-matched headlines, a promise check and a test plan.
Write a headline that fits what your buyers already know is a free AI workflow for the job "Write ad copy". It guides your AI through several skills in order, passing each step's output to the next.
Free · No account · Made by AI Blocks · Thinking: high
What it does
A headline that works on a buyer who already wants your product fails on someone who has never thought about the problem. A bold claim that was fresh three years ago may now be the one every rival makes. Most teams write the headline they like and test it. This workflow starts earlier. It reads your buyers and your market, using a summary of Eugene Schwartz's Breakthrough Advertising as its source. It names the want buyers already have, places them from ready to buy down to unaware, lists the claims in your market oldest first and sets how worn the claims are. Then it writes one headline per allowed move: name the deal, make the claim bigger, give a new reason it works, make that reason better, or speak to who the buyer is. A promise check follows, and last a keyed test plan that picks headlines which differ in…
You give it
- Your product facts, including what it does for the buyer
- What rivals claim, pasted from their ads and pages (optional, but the stage call needs it)
- Customer words, such as reviews, word for word (optional)
- Your offer and the place you will test (for the last two steps)
- Customer words (optional)
- Competitors (optional)
You get
- A stage brief: the want, where buyers sit on awareness, how worn the claims are, and what a headline may and may not do
- Five to eight headlines, each with the move it makes and a mark for the one to test first
- A check of each headline for reader and reward, with stronger versions of weak ones
- A keyed test plan with codes and a rule for picking the winner
Use it when
- Your headline gets ignored or doubted and you do not know if buyers know too little or have heard too much.
- Rivals all make the same claim and you need a different move, not a louder one.
- You are writing to people who do not know your product exists.
Steps
- Market stage reader: Paste product facts and rival claims. Get what buyers know, how worn claims are and a headline brief.
- Ad headline writer: Paste your buyer and facts. Get plain headlines with character counts and the line to test first.
- Headline promise checker: Paste your headline and offer. Get whether it picks the right reader and promises a clear reward, with stronger versions.
- Headline test tracking planner: Paste your offer and headline options. Get headlines sorted by appeal, a keyed small test and a rule for picking the winner.
How to use it
- Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
- Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
- Give it your product facts, rival claims and customer words.
- It works step by step and saves each result. Check the claim timeline in step 1 before you read the headlines.