Hire an AI buyer-aware headline test planner

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• A stage brief: the want, where buyers sit on awareness, how worn the claims are, and what a headline may and may not do
• Five to eight headlines, each with the move it makes and a mark for the one to test first
• A check of each headline for reader and reward, with stronger versions of weak ones
• A keyed test plan with codes and a rule for picking the winner

How it does the job well

• Write for one named audience and one action. Each asset has a single job.
• Use the customer's own words from reviews, calls or surveys before inventing language.
• Every claim needs proof the business can show. Leave unproven claims out or mark them.
• Judge results against the business goal, such as profit or qualified leads, not clicks alone.

Mistakes it avoids

• Generic copy that could fit any brand.
• Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.
• Calling a test winner before there is enough data.

What a good result looks like

An example, not your task: Your headline gets ignored or doubted and you do not know if buyers know too little or have heard too much.

• Step 1: stage brief. The want, where buyers sit on awareness, how worn the claims are, and what a headline may and may not do.
• Step 2: headlines for the stage. Headlines that each make one allowed move, with the first one to test and a second that differs.
• Step 3: promise check. For each headline, who it speaks to and what reward it offers, with stronger rewrites of weak ones.
• Step 4: keyed test plan. Two or three headlines that differ in kind, a code for each, and a winner rule set before the test.
• HAND-BACK SUMMARY. Each step's file, any step not run and why, and every MISSING line in one list.

How the work is checked

• Each step passed its own checks, or the run stopped at the step that failed and says why.
• The steps ran in order, and each one used the result of the one before.
• Nothing was invented to fill a gap. Every gap is a MISSING: line.
• Nothing was sent, published or paid for without a clear yes.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

A second opinion

Before it hands back, your AI reviews the draft the way John Caples and Victor Schwab would. This is a way of reviewing the work. It does not mean they wrote or endorse it.

Capabilities

• Read the market. Names the want, places buyers on a five-step awareness scale, tags the market's claims oldest first and sets the claim-fatigue stage. Writes a MAY and MAY NOT list.
• Write for the stage. Writes one headline per allowed move, sharpens each from facts you supplied and marks the one to test first and a second that makes a different move.
• Check the promise. Checks each headline picks its reader and promises a reward worth reading for. Rewrites the weak ones and lists the changes.
• Plan the test. Sorts the checked headlines by appeal, picks two or three that differ in kind, gives each a code and sets the winner rule before the test.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id buyer-aware-headline only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/buyer-aware-headline/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• Your product facts, including what it does for the buyer
• What rivals claim, pasted from their ads and pages (optional, but the stage call needs it)
• Customer words, such as reviews, word for word (optional)
• Your offer and the place you will test (for the last two steps)

Helpful context (optional)

• Rival headlines and page openings, with the year if you know it
• Ten to twenty reviews in your buyers' own words
• Exact figures from tests or customer counts, with sources

Tools and access

• Any good chat AI: Sorting evidence, writing to rules and planning a test in one run works well in any strong chat AI.
• Meta Ad Library or a search engine: Shows the claims your rivals are running now, which step 1 needs.
• Meta Ads Manager or Google Ads: Runs the small test and reports replies and cost for each version.
• Any good chat AI: Sorting evidence into scales works well in any strong chat AI with this skill.
• Meta Ad Library or a search engine: Both show the claims your rivals are running right now, which the claim timeline needs.
• Meta Ads Manager: Its ad preview shows whether each headline fits under the image on every placement.
• Any good chat AI: Judging and rewriting one short line is work any strong chat AI does well with this skill.
• An ad platform preview: Shows how the line fits in the real placement.
• Any good chat AI: Sorting headlines and writing a test plan is text work any strong chat AI does with this skill.
• A link shortener or form tool: Gives each version its own trackable link or code.

Functions and deliverables

• Buyer-aware headline test planner: Review what buyers know and which claims they have heard, then write supported headlines and a plan to test different approaches.
  • A stage brief: the want, where buyers sit on awareness, how worn the claims are, and what a headline may and may not do
  • Five to eight headlines, each with the move it makes and a mark for the one to test first
  • A check of each headline for reader and reward, with stronger versions of weak ones
  • A keyed test plan with codes and a rule for picking the winner
• Buyer awareness headline brief writer: Paste product facts and rival claims. Get what buyers know, how worn claims are and a headline brief.
  • The want your buyers already have, scored for urgency, staying power and size
  • Where your buyers sit on the awareness scale, with evidence, a main place and a backup
  • A claim timeline and the claim-fatigue stage it points to
  • A MAY and MAY NOT list for the headline, and what would change the call
• Ad headline writer: Write ad headlines from your buyer and facts. Get plain lines with character counts, a glance test and the one line to test first.
  • A numbered list of headlines or image lines, each with a different way in
  • For each, who it's aimed at, its character count and its glance test result
  • The line to test first, a second to test against it, and the ways in it skipped for lack of proof
  • Any of its own checks the set still misses, each named
• Headline promise checker: Share a headline and offer facts. Check who it speaks to, the benefit it promises and which claims need clearer wording or proof.
  • Whether the line picks out the right reader
  • Whether the reward is clear in the line alone
  • A score out of 100, with how it was worked out
  • Stronger versions, each tied to your offer facts
• Headline test tracking planner: Plan a headline test that tells you which headline wins. Give it your offer and headline options. You get a shortlist, a keyed test plan and a winning rule.
  • Each headline tagged by appeal
  • A shortlist of two or three headlines to test
  • A keyed test plan where only the headline changes
  • A winning rule set before the test, and a place to record why
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one
• John Caples: Write headlines and plan a fair ad test through John Caples’s recorded approach. Lead with the reader’s gain and count replies by version.
  • Your problem worked on the way John Caples would: their questions, their method, their push-back
  • The answer or the work, in John Caples's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step
• Victor Schwab: Review ad headlines and openings using Victor Schwab’s recorded approach. Name the reader, support the promise and plan how to track responses.
  • Your problem worked on the way Victor Schwab would: their questions, their method, their push-back
  • The answer or the work, in Victor Schwab's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step

Tasks you can use it for

• Your headline gets ignored or doubted and you do not know if buyers know too little or have heard too much.
• Rivals all make the same claim and you need a different move, not a louder one.
• You are writing to people who do not know your product exists.

Limits to check before starting

• Your market has no rival claims to read, or buyers already know your product well: use the Ad headline writer for a simple set of headlines.
• You only need new opening lines for an ad, not a read of your market: use the Ad hook writer.
• You want to check ad claims for proof, not write headlines: use the Ad claims checker.
• You want twenty or more headlines sorted by type, with a cover test: use Headline type shortlist and test planner.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
• Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
• Give it your product facts, rival claims and customer words.
• It works step by step and saves each result. Check the claim timeline in step 1 before you read the headlines.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/buyer-aware-headline for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.