Hire an AI headline type shortlist and test planner

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• Your top three buying reasons, each with the proof it needs
• Twenty or more headlines, each labelled by type and reason
• A ranking from a cover test, with the lines cut and why
• The best three and a keyed test plan with a winner rule

How it does the job well

• Write for one named audience and one action. Each asset has a single job.
• Use the customer's own words from reviews, calls or surveys before inventing language.
• Every claim needs proof the business can show. Leave unproven claims out or mark them.
• Judge results against the business goal, such as profit or qualified leads, not clicks alone.

Mistakes it avoids

• Generic copy that could fit any brand.
• Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.
• Calling a test winner before there is enough data.

What a good result looks like

An example, not your task: You need a headline for an ad, email or page and want a long list sorted and narrowed before you spend on a test.

• Step 1: Buying reasons. Your top three reasons to buy, each with where it goes and the proof that backs it.
• Step 2: Headlines. Twenty or more headlines, each labelled self-interest, news or curiosity, with the buying reason it uses.
• Step 3: Cover test. Each headline read alone, scored on five rules, with weak ones cut and the best three kept.
• Step 4: Keyed test plan. A code for each of the three, a small test run and a winner rule set in advance.
• HAND-BACK SUMMARY. Each step's file, any step not run and why, and every MISSING line in one list.

How the work is checked

• Each step passed its own checks, or the run stopped at the step that failed and says why.
• The steps ran in order, and each one used the result of the one before.
• Nothing was invented to fill a gap. Every gap is a MISSING: line.
• Nothing was sent, published or paid for without a clear yes.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

A second opinion

Before it hands back, your AI reviews the draft the way John Caples and Victor Schwab would. This is a way of reviewing the work. It does not mean they wrote or endorse it.

Capabilities

• Pick the buying reason to lead with. Lists the basic reasons people buy, drops any that only help you, and scores the rest for fit, belief and evidence. Keeps three.
• Write headlines in the tested types. Writes at least twenty headlines from those reasons as self-interest, news and curiosity lines, with a real detail in each and a promise inside every curiosity line.
• Rank them with the cover test. Reads each headline alone, scores it on five rules and cuts the weak kinds. Keeps three that differ in type or reason.
• Plan a small keyed test of the best three. Gives each of the three a code, a small run before the big spend and a winner rule set in advance.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id headline-type-tests only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/headline-type-tests/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• Your product facts, including amounts, times and dates
• Who your buyer is, and customer words if you have them (optional)
• Your offer and price

Helpful context (optional)

• Ten to twenty reviews in your buyers' own words
• Your past headlines with their results
• A page of exact facts: amounts, times, counts, dates

Tools and access

• Any good chat AI: Sorting, scoring and planning are text jobs that a strong chat AI does well in one run.
• Your email tool or ad platform: Runs the small test with a code for each headline and reports replies.
• Any good chat AI: Brainstorming and ranking answers is text work any strong chat AI does well with this skill.
• Any good chat AI: Writing and labelling many short lines is something any strong chat AI does well with this skill.
• Any good chat AI: Reading, scoring and ranking lines is text work a strong chat AI does well with this skill.
• Any good chat AI: Sorting headlines and writing a test plan is text work any strong chat AI does with this skill.
• A link shortener or form tool: Gives each version its own trackable link or code.

Functions and deliverables

• Headline type shortlist and test planner: Share product facts, buyer evidence and offer terms. Get headline types, a reasoned shortlist and a tracked plan to compare three options.
  • Your top three buying reasons, each with the proof it needs
  • Twenty or more headlines, each labelled by type and reason
  • A ranking from a cover test, with the lines cut and why
  • The best three and a keyed test plan with a winner rule
• Core customer benefit finder: Find what you really sell. Paste your product and buyer, get ten or more reasons to buy, scored, and the best three as test angles.
  • At least ten answers to what you are really selling
  • Each answer pushed from the thing to the result, feeling or status
  • Each kept answer scored, and the dropped ones with reasons
  • The three strongest picks, each with a reason and a test headline
  • A test plan where only the angle changes
• Ad headline variation writer: Turn your buying reasons into twenty or more headlines, each labelled self-interest, news or curiosity, with a real detail from your facts.
  • At least twenty numbered headlines
  • For each, its type, the buying reason it serves and the detail it uses
  • A count by type and the lines cut with a reason
  • MISSING notes for any news or figures it could not use
• Headline and cover test planner: Share headline or cover options and verified offer facts. Get a ranked shortlist, clear reasons and a response test to compare your strongest options.
  • For each line, what a stranger would think it offers
  • A score on five rules, with a reason for each
  • The lines cut outright and the rule each broke
  • Three picks that differ, and how to run an outside read
• Headline test tracking planner: Plan a headline test that tells you which headline wins. Give it your offer and headline options. You get a shortlist, a keyed test plan and a winning rule.
  • Each headline tagged by appeal
  • A shortlist of two or three headlines to test
  • A keyed test plan where only the headline changes
  • A winning rule set before the test, and a place to record why
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one
• John Caples: Write headlines and plan a fair ad test through John Caples’s recorded approach. Lead with the reader’s gain and count replies by version.
  • Your problem worked on the way John Caples would: their questions, their method, their push-back
  • The answer or the work, in John Caples's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step
• Victor Schwab: Review ad headlines and openings using Victor Schwab’s recorded approach. Name the reader, support the promise and plan how to track responses.
  • Your problem worked on the way Victor Schwab would: their questions, their method, their push-back
  • The answer or the work, in Victor Schwab's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step

Tasks you can use it for

• You need a headline for an ad, email or page and want a long list sorted and narrowed before you spend on a test.
• Your headlines read as clever but nobody can say what they offer.
• You are arguing over a favourite and have no way to settle it.

Limits to check before starting

• You have no buyer evidence or no offer yet: use the Buyer brief writer first, then come back.
• You only need one headline and no test: use the Ad headline writer.
• You want the opening line of an ad, not the headline: use the Ad hook writer.
• You want headlines that fit where your buyers stand on awareness and claim fatigue: use Buyer-aware headline test planner.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Gather your product facts with amounts and dates, and your live offer with price and terms.
• Download the handoff pack. It's a zip with HANDOFF.md plus one skill file for each step.
• Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
• Give it your product facts, your buyer and your offer.
• It works step by step and saves each result. Read the ranked list before the test plan.
• Show the three to people who do not know your product, then run the keyed test.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/headline-type-tests for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.