Hire an AI five-part ad copy reviewer

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• The one want to lead with, and a short brief
• Headlines, with the one checked for reader and reward
• A proof map, with the claims that have no proof marked
• The body, a summing-up section and a clear ask
• A score out of 100 on the five parts, with ranked fixes

How it does the job well

• Write for one named audience and one action. Each asset has a single job.
• Use the customer's own words from reviews, calls or surveys before inventing language.
• Every claim needs proof the business can show. Leave unproven claims out or mark them.
• Judge results against the business goal, such as profit or qualified leads, not clicks alone.

Mistakes it avoids

• Generic copy that could fit any brand.
• Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.
• Calling a test winner before there is enough data.

What a good result looks like

An example, not your task: You need a full ad, not just a headline, and want to be sure no part is missing.

• Step 1: What the reader wants. The one want to lead with and the reward it promises, backed by your facts.
• Step 2: The headlines. Headlines written for the chosen want.
• Step 3: The headline check. A verdict on whether the headline picks out its reader and promises a reward.
• Step 4: The proof map. Each claim paired with its strongest proof, with bare claims marked.
• Step 5: The body. Body copy that pays off the headline, with proof beside each claim.
• Step 6: The summing-up. A short section that pictures the gain and gives a real reason to act.

How the work is checked

• Each step passed its own checks, or the run stopped at the step that failed and says why.
• The steps ran in order, and each one used the result of the one before.
• Nothing was invented to fill a gap. Every gap is a MISSING: line.
• Nothing was sent, published or paid for without a clear yes.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

A second opinion

Before it hands back, your AI reviews the draft the way Victor Schwab and John Caples would. This is a way of reviewing the work. It does not mean they wrote or endorse it.

Capabilities

• Find what the reader wants. Looks at the product as its maker and its buyer, sorts wants into gain, be, do and save, keeps those your facts back, and picks one.
• Write and check the headline. Writes headlines for that want and keeps only one that picks out its reader and promises a reward.
• Gather the proof. Looks for proof in four places (how it is made, what it has done, what others say, what the reader can try) and pairs each claim with the strongest.
• Write the body. Opens on the promised reward and puts proof beside each claim.
• Sum up and ask. Adds a short section that pictures the gain and gives a real reason to act, then writes a clear ask.
• Check all five parts. Scores attention, advantage, proof, persuasion and action out of 20 each, judges length and ranks the fixes.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id five-part-ad only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/five-part-ad/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• Your product or service facts: what it does, price, proof you may use
• Who buys it and some customer words (optional)
• Your offer with its exact terms, such as a guarantee or trial (optional)

Helpful context (optional)

• Product facts with exact numbers and sources
• Customer reviews or emails, word for word
• Your offer terms, written exactly

Tools and access

• Any good chat AI: Writing, sorting and checking copy in sequence works well in any strong chat AI.
• Your ad platform or a coupon code: Lets you key the finished ad so you can see which version pulled.
• Any good chat AI: The work is sorting and writing from facts you supply, which any strong chat AI does well with this skill.
• Meta Ads Manager: Its ad preview shows whether each headline fits under the image on every placement.
• Any good chat AI: Judging and rewriting one short line is work any strong chat AI does well with this skill.
• An ad platform preview: Shows how the line fits in the real placement.
• Any good chat AI: This is a writing job from proof you supply, and the main chat AIs all do it well.

Functions and deliverables

• Five-part ad copy reviewer: Write an ad from headline to action, match claims to proof and check that all five parts are present.
  • The one want to lead with, and a short brief
  • Headlines, with the one checked for reader and reward
  • A proof map, with the claims that have no proof marked
  • The body, a summing-up section and a clear ask
  • A score out of 100 on the five parts, with ranked fixes
• Customer needs finder: Share product facts. Find the customer need to lead with, the evidence behind it and claims to avoid.
  • The wants that fit your product, in four groups, each tested against your facts
  • The one want to lead with and the reward it promises, as a gain or a loss avoided
  • A short brief your headline and body writers can use
  • A list of claims to avoid and facts still missing
• Ad headline writer: Write ad headlines from your buyer and facts. Get plain lines with character counts, a glance test and the one line to test first.
  • A numbered list of headlines or image lines, each with a different way in
  • For each, who it's aimed at, its character count and its glance test result
  • The line to test first, a second to test against it, and the ways in it skipped for lack of proof
  • Any of its own checks the set still misses, each named
• Headline promise checker: Share a headline and offer facts. Check who it speaks to, the benefit it promises and which claims need clearer wording or proof.
  • Whether the line picks out the right reader
  • Whether the reward is clear in the line alone
  • A score out of 100, with how it was worked out
  • Stronger versions, each tied to your offer facts
• Ad evidence planner: Find proof for each claim in your ad. Give it your claims and product facts. You get a proof map and a list of claims with no proof.
  • Each claim paired with its strongest proof and the kind of proof it is
  • The doubt a reader is likely to have about each claim
  • Claims with no proof, each marked cut, shrink or test offer
  • A note on where in the ad each proof should sit
• Evidence-based sales copy writer: Write the body and close of your sales page, email or long ad, with proof beside every claim. Give it your opening, buyer notes and facts.
  • The body and close as finished text, within your length
  • A list of each claim and the proof placed beside it
  • What it assumed, any placeholders left for missing figures, and any check it couldn't meet
• Closing paragraph writer: Write a summing-up paragraph for your ad. Paste your draft and get a short section that pictures the gain, sums up the case and gives one real reason to act.
  • A short summing-up section ready to place before your ask
  • The picture of the gain, built from your facts
  • One reason to act now, marked gain or loss
  • A line that answers the biggest doubt left
• Call-to-action writer: Share your draft, offer terms and next step. Get two clear asks using real deadlines, guarantees or trials only when supplied.
  • The kind of ask that fits and why
  • Two versions of the ask in plain steps
  • A reason to act now that is real, or a note that there is none
  • A list of barriers and how each is removed
• Five-part ad checker: Paste your finished ad. Get a pass or fail on its five jobs, a score and ranked fixes.
  • A pass or fail on each of the five parts, with the quoted text
  • A score out of 100
  • A verdict on length for this product
  • Fixes in the order that pays
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one
• Victor Schwab: Review ad headlines and openings using Victor Schwab’s recorded approach. Name the reader, support the promise and plan how to track responses.
  • Your problem worked on the way Victor Schwab would: their questions, their method, their push-back
  • The answer or the work, in Victor Schwab's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step
• John Caples: Write headlines and plan a fair ad test through John Caples’s recorded approach. Lead with the reader’s gain and count replies by version.
  • Your problem worked on the way John Caples would: their questions, their method, their push-back
  • The answer or the work, in John Caples's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step

Tasks you can use it for

• You need a full ad, not just a headline, and want to be sure no part is missing.
• Your ad reads well and still does not bring action.
• You have product facts but no clear idea what to lead with.

Limits to check before starting

• You only need a headline: use the Ad headline writer.
• You want a short social post or a first line: use the Ad hook writer.
• You already have an ad and only want its claims checked: use the Ad claims checker.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
• Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
• Give it your product facts first. Add customer words and your offer if you have them.
• It works step by step and saves each result. Read the proof map before the finished ad.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/five-part-ad for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.