Customer needs finder
Share product facts. Find the customer need to lead with, the evidence behind it and claims to avoid.
Customer needs finder is a free AI skill for the job "Write ad copy". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · Made by AI Blocks · Level: beginner
What it does
A reader asks one thing: what will this do for me? Many ads answer with what the product is made of, or with what the writer likes about it. The writer's own taste is a trap. The people who write ads often share tastes with each other and not with the people who buy. This skill looks at the product from both sides of the counter: how it is made and how it feels to use. It then sorts the buyer's possible wants into four groups, things to gain, to be, to do and to save. Each want is tested against your facts, and any want that only you believe in is flagged. The one that survives becomes the reward your headline promises.
You give it
- Your product or service: what it is, what it does, price and proof you may use
- Who buys it, if you know (optional)
- Customer words from reviews, emails or calls (optional)
- Customer words (optional)
You get
- The wants that fit your product, in four groups, each tested against your facts
- The one want to lead with and the reward it promises, as a gain or a loss avoided
- A short brief your headline and body writers can use
- A list of claims to avoid and facts still missing
Use it when
- You are about to write an ad and cannot say in one line what the reader gets.
- Your product has many features and you do not know which one to lead with.
- You suspect the ad is written for people like you, not for your buyer.
How to use it
- Start a chat with the skill. Open it if you added it to your AI, or copy it and paste it in.
- Paste your product facts. Add customer words if you have any, word for word.
- Say who you think the buyer is and what you think they want, so it can test the guess.
- Take the brief to the next step, the headline writer.