Turn the trait that puts buyers off into a reason to buy
Give it your product and its flaw. Get a stage read, a new frame, how it works and a claim check.
Make a flawed or copycat product worth buying is a free AI workflow for the job "Write ad copy". It guides your AI through several skills in order, passing each step's output to the next.
Free · No account · Made by AI Blocks · Level: advanced · Thinking: high
What it does
Some products come with a built-in turn-off: a high price, a strong smell, a hard-looking setup, an audience that seems too small. Other products are fine, but every rival says the same thing, so buyers stop listening. A better pitch does not help in either case. The buyer has already made up their mind before reading it. This workflow, built on a summary of Eugene Schwartz's Breakthrough Advertising, first reads how aware your buyers are and how many claims they have heard. Then it names the handicap in the buyer's own words and tests fixes: turn the trait into proof, cut the product down to one thing the buyer does, tie it to a bigger concern, or reset the price comparison with a sum. Only a fix that is true is kept. A short cause-and-effect passage then explains how it works, and a claim check tests that only you can…
You give it
- Your product facts: price, what it does, how it is used, what buyers dislike
- What rivals claim, pasted from their ads and pages (optional)
- Customer words about the trait, such as reviews, word for word (optional)
- Customer words (optional)
- Competitors (optional)
You get
- A stage brief that says what your buyers know and what a headline may say
- The handicap in the buyer's words, a test result for each fix and a new one-line definition
- A passage that carries the new frame and a how-it-works chain behind it
- A claim check on whether the offer is stated, only you can say it and it is strong enough to pull
Use it when
- Buyers back away from something about your product before they read the benefits.
- Your product costs more than the usual alternative and you cannot cut the price.
- Every rival makes your claim and yours sounds like theirs.
Steps
- Market stage reader: Paste product facts and rival claims. Get what buyers know, how worn claims are and a headline brief.
- Product weakness messaging planner: Paste your facts and the trait buyers dislike. Get a true new definition that turns it into a reason to buy.
- How-it-works copy writer: Paste a draft and product facts. Get a short cause-and-effect passage that makes the promise believable, with every link backed.
- USP claim checker: Paste an ad and your product facts. Get a pass or fail on whether its one claim is real, unique and strong.
How to use it
- Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
- Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
- Give it your product facts and, if you have them, rival claims and what buyers say about the trait.
- It works step by step and saves each result. Read the fix results before the passage.