Make the promise believable by showing how it works
Paste a draft and product facts. Get a short cause-and-effect passage that makes the promise believable, with every link backed.
How-it-works copy writer is a free AI skill for the job "Write ad copy". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · Made by AI Blocks
What it does
When buyers have heard a promise many times, they stop asking what it does. They ask how it could. An answer that is clear and true makes an old promise believable again. An answer that is made up, or full of words nobody understands, does the opposite. This skill lists every cause your facts give for the result, and tags each as a fact, something standard in your field or a gap. It then picks how much to say: a short phrase when buyers already know how this kind of product works, a passage when they need reasons, or a lead position when your way of doing it is the new thing. It writes a chain of at least two links, checks each one and puts the passage where the promise needs backing. A link with no fact behind it is never written.
You give it
- A draft with the main promise in it
- Product facts: how it is made or done, what each part does, test results and standards in your field
You get
- The promise and the doubt a buyer would raise
- Every cause found, tagged fact, field or gap
- The level chosen (phrase, passage or lead) and why
- The how-it-works passage, in place in your draft
- What is missing, link by link
Use it when
- Readers like your promise but say "how?" or "sounds too good".
- Your rivals make the same claim and you do it differently.
- Your product has a real reason it works that your copy never explains.
How to use it
- Start a chat with the skill. Open it if you added it to your AI, or copy it and paste it in.
- Paste your draft and your product facts. Include how it is made or done.
- Read the gaps list. Add any fact you can prove, and run it again.
- Check the passage with someone who does not know the product. They should say it back in their own words.
Workflows that use it
- Make a flawed or copycat product worth buying
- Make vague ad copy concrete with a clear ask
- Build body copy that deepens desire and earns belief