Turn a vague ad draft into copy a stranger can picture and act on
Give it a vague draft. Get concrete lines, a believable how-it-works and a clear ask.
Make vague ad copy concrete with a clear ask is a free AI workflow for the job "Write ad copy". It guides your AI through several skills in order, passing each step's output to the next.
Free · No account · Made by AI Blocks · Level: beginner
What it does
A draft that says "premium", "powerful" and "loved by thousands" could belong to any brand. Readers skim past it. Editing line by line rarely fixes it, because the problem is that nothing is specific, nothing explains why it works, and nothing tells the reader what to do next. The steps fix those in order. First every line goes through three tests: can you picture it, can it be proved, and can only you say it. Vague words become facts. Next it adds a short cause-and-effect passage so the promise is believable. Then it writes the ask, with a real reason to act now. Last it edits the whole ad as a skimmer and a doubter would read it, and logs each gain. Anything it cannot prove from your facts is marked confirm.
You give it
- Your draft ad copy
- Your product facts, such as materials, numbers and how it is used
- Your offer, price and guarantee (optional)
- Your brand file (optional)
- Your offer (optional)
You get
- A draft where vague lines are replaced with facts, with anything unproven marked confirm
- A short passage that explains why the product works, each link backed
- A clear ask with a real reason to act now and the barriers removed
- An edited ad with each change logged, the new word count and the reading grade
Use it when
- Your draft sounds fine but says nothing a buyer could check.
- Your ad explains what it is but not why it works or what to do next.
- You want a final edit that keeps your claims and numbers fixed.
Steps
- Concrete copy rewriter: Paste a line or product copy. Get pass or fail on three tests and a true, picturable rewrite.
- How-it-works copy writer: Paste a draft and product facts. Get a short cause-and-effect passage that makes the promise believable, with every link backed.
- Call-to-action writer: Paste your ad and offer. Get a clear ask with a real reason to act now and the barriers removed.
- Sales copy editor: Paste a draft and facts. Get weak lines fixed, each with its gain, and a one-line verdict.
How to use it
- Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
- Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
- Paste your draft and your facts. The more numbers you give, the less is marked confirm.
- Answer every confirm line with a fact or cut the line.
- Check the last step's list of changes before you publish.