Hire an AI ad clarity and action editor

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• A draft where vague lines are replaced with facts, with anything unproven marked confirm
• A short passage that explains why the product works, each link backed
• A clear ask with a real reason to act now and the barriers removed
• An edited ad with each change logged, the new word count and the reading grade

How it does the job well

• Write for one named audience and one action. Each asset has a single job.
• Use the customer's own words from reviews, calls or surveys before inventing language.
• Every claim needs proof the business can show. Leave unproven claims out or mark them.
• Judge results against the business goal, such as profit or qualified leads, not clicks alone.

Mistakes it avoids

• Generic copy that could fit any brand.
• Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.
• Calling a test winner before there is enough data.

What a good result looks like

An example, not your task: Your draft sounds fine but says nothing a buyer could check.

• Step 1: Concrete draft. Test results for each line, rewritten lines, and a confirm list of claims your facts do not prove.
• Step 2: How it works. Your promise and the buyer's doubt, the causes tagged fact, standard or gap, and the short passage.
• Step 3: The ask. The kind of ask, a real reason to act now, barriers removed, and direct and smaller versions.
• Step 4: Edit. Locked claims, the one promise, fixes with their gains, word count, reading grade and a verdict.
• HAND-BACK SUMMARY. Each step's file, any step not run, and every MISSING line in one list.

How the work is checked

• The steps ran in order, and each one used the result of the one before.
• Nothing was invented to fill a gap. Every gap is a MISSING: line.
• Nothing was sent, published or paid for without a clear yes.
• Every claim traces to the brand brain or supplied evidence.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

A second opinion

Before it hands back, your AI reviews the draft the way Claude Hopkins and Victor Schwab would. This is a way of reviewing the work. It does not mean they wrote or endorse it.

Capabilities

• Make each line concrete. Runs the picture, proof and only-you tests on every line, zooms from vague words to things you could point to and tries the rival test.
• Add a believable how-it-works. Builds a chain of at least two true links, each following the one before, in the words your buyer uses.
• Write the ask. Picks the kind of ask, finds a real reason to act now and removes barriers with the guarantee as you offer it.
• Edit the whole ad. Locks your claims and numbers, reads as a skimmer and a doubter, fixes from the top and measures the result again.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id make-vague-ad-copy-concrete-with-a-clear-ask only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/make-vague-ad-copy-concrete-with-a-clear-ask/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• Your draft ad copy
• Your product facts, such as materials, numbers and how it is used
• Your offer, price and guarantee (optional)
• Your brand file (optional)

Tools and access

• Any good chat AI: Any current chat AI can run the tests and write the rewrites. Paste your facts in the same message.
• Any good chat AI: Building and checking a short chain of reasoning works well in any strong chat AI with this skill.
• Any good chat AI: The work is sorting and writing from facts you supply, which any strong chat AI does well with this skill.
• Any good chat AI: Any current chat AI can follow the reads. Give it the facts list so it adds nothing.
• Hemingway Editor: Gives a reading grade and marks hard sentences, so you can check the before and after numbers yourself.
• Meta Ads Manager: Its ad preview shows where your main text gets cut at See more, so you can check the opening.

Functions and deliverables

• Ad clarity and action editor: Share an ad draft, product facts and offer terms. Get specific wording, a supported explanation and one clear next action.
  • A draft where vague lines are replaced with facts, with anything unproven marked confirm
  • A short passage that explains why the product works, each link backed
  • A clear ask with a real reason to act now and the barriers removed
  • An edited ad with each change logged, the new word count and the reading grade
• Concrete copy rewriter: Paste vague ad or product copy plus your true facts. Get pass or fail on three tests and concrete copy rewrites, each tied to a fact.
  • Pass or fail on each of the three tests, with the reason
  • A zoom ladder from each vague word down to something concrete
  • Two or three rewrites, each with the fact it rests on
  • A side-by-side table (vague line, specific line, fact behind it) and a list of details to confirm
• How-it-works copy writer: Paste your draft and product facts. Get a short how-it-works passage that shows why your promise is true, with each step backed by a fact.
  • The promise and the doubt a buyer would raise
  • Every cause found, tagged fact, field or gap
  • The level chosen (phrase, passage or lead) and why
  • The how-it-works passage, in place in your draft
  • What is missing, link by link
• Call-to-action writer: Share your draft, offer terms and next step. Get two clear asks using real deadlines, guarantees or trials only when supplied.
  • The kind of ask that fits and why
  • Two versions of the ask in plain steps
  • A reason to act now that is real, or a note that there is none
  • A list of barriers and how each is removed
• Sales copy editor: Edit your sales copy with facts you supply. Get each weak line fixed with its gain, plus a one-line verdict on whether the reason to buy is the real problem.
  • The one promise, and the claims, terms and details it locked
  • The word count, reading grade and longest sentence, before and after
  • A ledger of changes, each with the check that found it and what it gains
  • Claims to send to a claims check, missing facts, and a one-line verdict
  • Any of its six checks (ten for an ad) the edited draft still misses, one line each
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one
• Claude Hopkins: Write specific ads or plan a small buyer test using Claude Hopkins’s recorded approach. Replace vague praise with facts and track cost per customer.
  • Your problem worked on the way Claude Hopkins would: their questions, their method, their push-back
  • The answer or the work, in Claude Hopkins's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step
• Victor Schwab: Review ad headlines and openings using Victor Schwab’s recorded approach. Name the reader, support the promise and plan how to track responses.
  • Your problem worked on the way Victor Schwab would: their questions, their method, their push-back
  • The answer or the work, in Victor Schwab's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step

Tasks you can use it for

• Your draft sounds fine but says nothing a buyer could check.
• Your ad explains what it is but not why it works or what to do next.
• You want a final edit that keeps your claims and numbers fixed.

Limits to check before starting

• You have no product facts yet: build them first with the Brand profile builder, then come back.
• You need a long sales page or email: use the Sales argument order editor or the Brand voice editor instead.
• You only want a fresh headline or opening line: use the Ad headline writer or the Ad opening writer and reviewer.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
• Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
• Paste your draft and your facts. The more numbers you give, the less is marked confirm.
• Answer every confirm line with a fact or cut the line.
• Check the last step's list of changes before you publish.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/make-vague-ad-copy-concrete-with-a-clear-ask for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.