Hire an AI ad body copy and proof editor

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• A section that sharpens the want, one labelled block per move
• The claims reordered as a ladder of small steps, each scored
• A passage that explains how it works, with each link backed
• A claim and proof report that flags what outruns the proof

How it does the job well

• Write for one named audience and one action. Each asset has a single job.
• Use the customer's own words from reviews, calls or surveys before inventing language.
• Every claim needs proof the business can show. Leave unproven claims out or mark them.
• Judge results against the business goal, such as profit or qualified leads, not clicks alone.

Mistakes it avoids

• Generic copy that could fit any brand.
• Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.
• Calling a test winner before there is enough data.

What a good result looks like

An example, not your task: Your headline gets read, but the copy underneath does not convince.

• STEP 1: The want section. One block for each move your facts support, with the strongest last, plus the moves kept and dropped.
• STEP 2: The belief ladder. Your goal claim, the rungs with a score for each jump, and the copy redrafted in the new order.
• STEP 3: How it works. A short chain of cause and effect that explains the result, and the draft with that passage added.
• STEP 4: Claims and proof. Each claim paired with its proof, any gap, and a fix for claims that outrun the proof.
• HAND-BACK SUMMARY. Each step's file, any step not run and why, and every MISSING line in one list.

How the work is checked

• The section serves one want, and no block repeats another.
• The ladder starts at a true, widely accepted statement and never jumps two points of belief.
• Every link in the how-it-works passage is backed by a fact you gave.
• Every claim in the final copy is paired with proof or flagged.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

A second opinion

Before it hands back, your AI reviews the draft the way Eugene Schwartz and Victor Schwab would. This is a way of reviewing the work. It does not mean they wrote or endorse it.

Capabilities

• Sharpen the want. Fixes the one want and the one thing the product does for it. Keeps only the moves your facts support, such as the product in action or the problem in full, and writes a block for each.
• Build belief. Scores each claim for how readily a doubtful reader accepts it, then reorders the draft so the ladder never jumps two points of belief.
• Show how it works. Lists the reasons your facts give for the result and writes them as a chain of cause and effect, with no link that lacks a fact.
• Match claims to proof. Pairs every claim in the finished copy with proof you hold and flags the claims that go further than the proof.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id persuasive-body-copy only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/persuasive-body-copy/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• Your brief: the buyer, the one want and how aware they are
• Your product facts, with numbers and the proof you can use
• Your headline (optional)
• Your offer and customer words (optional)

Helpful context (optional)

• A buyer brief with the one want, from the Market stage reader
• Product facts with exact numbers and sources
• Customer reviews that show doubts and beliefs

Tools and access

• Any good chat AI: Writing, scoring and checking copy in sequence works well in any strong chat AI.
• An A/B test tool or your ad platform: Shows whether the redrafted copy beats the original.
• Any good chat AI: Writing and sorting short blocks against a list works well in any strong chat AI with this skill.
• Any good chat AI: Scoring and reordering claims works well in any strong chat AI with this skill.
• Any good chat AI: Building and checking a short chain of reasoning works well in any strong chat AI with this skill.
• Any good chat AI: Listing claims and matching them to proof is text work any strong chat AI does well with this skill.

Functions and deliverables

• Ad body copy and proof editor: Share the brief, product facts and evidence. Get body-copy drafts, a supported explanation and each claim matched to proof or a gap.
  • A section that sharpens the want, one labelled block per move
  • The claims reordered as a ladder of small steps, each scored
  • A passage that explains how it works, with each link backed
  • A claim and proof report that flags what outruns the proof
• Product benefit copy writer: Write the desire section of your sales page. Give it your buyer brief and product facts. You get short copy blocks that make the want clearer, in order.
  • The one want and the one thing the product does for it
  • The moves kept and dropped, each with the fact behind it
  • The drafted section, one labelled block per move, in an order that builds the want
  • Blocks marked for the belief step, and the missing facts
• Sales argument order editor: Share a draft, buyer context and evidence. Get claims reordered into smaller steps, with editorial scores, a redraft and missing proof flagged.
  • The goal claim and the beliefs it runs against
  • A ladder: each step, the tool used, its score and the jump from the one before
  • The draft reordered with only linking text added
  • The missing facts, rung by rung
• How-it-works copy writer: Paste your draft and product facts. Get a short how-it-works passage that shows why your promise is true, with each step backed by a fact.
  • The promise and the doubt a buyer would raise
  • Every cause found, tagged fact, field or gap
  • The level chosen (phrase, passage or lead) and why
  • The how-it-works passage, in place in your draft
  • What is missing, link by link
• Claim evidence checker: Share your copy and evidence. See which claims are supported, which go too far and how to fix them.
  • Unique stated and implied claims, with proof or a gap flag
  • Evidence scope, dates, quote permissions and claim-by-claim findings
  • An evidence-match score with evaluated/total coverage
  • A fix for each gap and any separate rule checks still needed
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one
• Eugene Schwartz: Match a headline or sales page to what buyers already want and know. Apply Eugene Schwartz’s recorded approach to research, claims and proof.
  • Your problem worked on the way Eugene Schwartz would: their questions, their method, their push-back
  • The answer or the work, in Eugene Schwartz's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step
• Victor Schwab: Review ad headlines and openings using Victor Schwab’s recorded approach. Name the reader, support the promise and plan how to track responses.
  • Your problem worked on the way Victor Schwab would: their questions, their method, their push-back
  • The answer or the work, in Victor Schwab's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step

Tasks you can use it for

• Your headline gets read, but the copy underneath does not convince.
• Readers drop out at your biggest claim.
• Buyers like the idea but say the price is too high or ask how it can work.

Limits to check before starting

• Your headline is not being read yet: use the Ad headline writer first, then come back here.
• You only want to reorder claims you already wrote: use the Sales argument order editor.
• You want to check claims against proof in finished copy: use the Ad claims checker.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
• Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
• Give it your brief and product facts. Add your headline and customer words if you have them.
• It works step by step and saves each result. Read the ladder before you read the finished copy.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/persuasive-body-copy for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.