An ad with all five parts: attention, a gain, proof, a push and an ask
Give it your product facts. Get an ad that grabs attention, shows a gain, proves it, sums up and asks for action.
Write an ad in five parts, from hook to ask is a free AI workflow for the job "Write ad copy". It guides your AI through several skills in order, passing each step's output to the next.
Free · No account · Made by AI Blocks · Thinking: high
What it does
Many ads do three of the five jobs well and skip the rest. They grab the eye and show a gain, then end without proof, or with proof and no ask. The reader agrees and does nothing. This workflow follows the five jobs in the order a third-party summary of Victor Schwab's How to Write a Good Advertisement gives them. It starts by finding the one thing your reader wants, tested against your facts. It then writes headlines and checks that each picks out a reader and promises a reward. Next it gathers proof in four kinds and writes the body with proof beside each claim. Then it adds a short section that sums up and gives a real reason to act, and writes the ask. Last it scores all five parts out of 100. The source is a summary, so treat its detail as second-hand.
You give it
- Your product or service facts: what it does, price, proof you may use
- Who buys it and some customer words (optional)
- Your offer with its exact terms, such as a guarantee or trial (optional)
- Customer words (optional)
- Your offer (optional)
You get
- The one want to lead with, and a short brief
- Headlines, with the one checked for reader and reward
- A proof map, with the claims that have no proof marked
- The body, a summing-up section and a clear ask
- A score out of 100 on the five parts, with ranked fixes
Use it when
- You need a full ad, not just a headline, and want to be sure no part is missing.
- Your ad reads well and still does not bring action.
- You have product facts but no clear idea what to lead with.
Steps
- Customer needs finder: Share product facts. Find the customer need to lead with, the evidence behind it and claims to avoid.
- Ad headline writer: Paste your buyer and facts. Get plain headlines with character counts and the line to test first.
- Headline promise checker: Paste your headline and offer. Get whether it picks the right reader and promises a clear reward, with stronger versions.
- Ad evidence planner: Paste your ad brief and product facts. Get each claim paired with its strongest proof, and the claims that have none.
- Evidence-based sales copy writer: Paste your opening and proof. Get the body and close, with proof beside every claim.
- Closing paragraph writer: Paste your ad draft. Get a short section that pictures the gain, sums up the case and gives a reason to act.
- Call-to-action writer: Paste your ad and offer. Get a clear ask with a real reason to act now and the barriers removed.
- Five-part ad checker: Paste your finished ad. Get a pass or fail on its five jobs, a score out of 100 and ranked fixes.
How to use it
- Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
- Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
- Give it your product facts first. Add customer words and your offer if you have them.
- It works step by step and saves each result. Read the proof map before the finished ad.