Ad copy for one buyer, built on a fact you can prove
Give it customer reviews and product facts. Get a buyer brief, ten first lines, the ad copy and headlines to test.
Get ad copy for one buyer, built on one fact is a free AI workflow for the job "Write ad copy". It guides your AI through several skills in order, passing each step's output to the next.
Free · No account · Made by AI Blocks · Thinking: high
What it does
Most ad copy fails before the first line. It speaks to everyone, so it reaches no one, and it leans on words like "premium" that prove nothing. A buyer scrolling past needs to see their own moment and one fact that answers their doubt. This workflow starts from your customer reviews and writes a short brief on one buyer, the moment they started looking and what holds them back. Then it picks how much that buyer already knows and how the ad should argue. From that brief it writes ten first lines and scores them, builds the ad on one product fact with its source beside every line, and ends with headlines that fit the space, with the one to test first marked.
You give it
- Customer reviews, copied as written
- Your product facts, such as price, ingredients or materials, and how it is used
- Your brand file, if you have one (optional)
You get
- A short brief on the buyer, their moment and the one thing the copy must move
- A plan for how the ad opens, argues and asks
- Ten first lines, each scored out of 100
- The ad copy, built on one fact, with the source of every line
- Headlines with character counts, and the one to test first
Use it when
- Your ads open on the product name or a vague promise, and people scroll past.
- You have reviews and product facts but no clear idea who the ad should speak to.
- You want a set of first lines, an ad and headlines you can test against each other.
Steps
- Buyer brief writer: Paste your offer and some reviews. Get a half-page buyer brief and the one force your copy must move.
- Ad angle planner: Name your ad's buyer. Get a short brief on how it opens, argues and asks.
- Ad opening writer and reviewer: Share your buyer and product facts. Get ten ad openings, or a scored review of your own.
- Fact-based ad copy writer: Paste facts and buyer. Get an ad built on one real fact, with the source of every line.
- Ad headline writer: Paste your buyer and facts. Get plain headlines with character counts and the line to test first.
How to use it
- Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
- Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
- Have your inputs ready. Paste at least a dozen real reviews, and your product facts with prices and any claims you can prove.
- It works step by step and saves each result. Read the buyer brief first. If the buyer or moment is wrong, every line after it is too.
- Pick the first line and headline you like, put them on the ad, and run them against each other.