Product message and explanation planner
Give it your product and buyer. Get a big idea, root cause, named mechanism and why-now line.
Product message and explanation planner is a free AI skill for the job "Write ad copy". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · Made by AI Blocks · Thinking: high
What it does
Most store pages list features. A buyer who has tried three other fixes does not care about a fourth feature list. They read on when the page gives a new reason their problem never went away, and a product that fits that reason. This skill builds that reason from your real facts. It asks why every part of the product is the way it is, ranks the buyer's pains by how urgent, how common and how close to your product they are, and turns the top one into a root cause the buyer can already picture, such as a clogged filter. Then it builds a mechanism that matches the cause one to one, and names it. It also checks the idea against the market and lists every claim you must prove before use. A mechanism is the reason the product works. The naming step itself lives in the Mechanism namer…
You give it
- Product facts (parts or materials, form, how it is used)
- Customer words from reviews or tickets
- Three to five rival products and the claims they make (optional)
- Proof you hold, such as studies, test results and review counts (optional)
- Competitors (optional)
You get
- Ranked pain points, with the one to lead with
- A one-line big idea and a root cause as a picture the buyer already holds
- A mechanism name, how it works in two lines, and the specs behind it
- A why-now line and a list of claims that still need proof
Use it when
- You are about to write a long product page, an ad campaign or an advertorial and don't yet know what idea it stands on.
- Your product looks like every rival's and you need a true reason it is different.
- Your page lists features but visitors don't buy, and reviews show they have tried other fixes first.
How to use it
- Start a chat with the skill. Open it if you added it to your AI, or copy it and paste it in.
- Paste your product facts and a batch of real reviews (a few dozen is plenty).
- Add the rivals and what each claims, and any proof you hold.
- Read the claims list first. Get proof for each claim, or cut it.
- Take the mechanism to the Mechanism namer if you want more name options, then use the idea in your page, ads and advertorial.
Workflows that use it
- Make a cutaway ad that shows how your product works
- Write an advertorial that turns cold traffic into sales