Three to five selling claims, each tested for whether a buyer would notice
Paste your product facts and rivals. Get three to five one-sentence selling claims to build an ad on, ranked by pull.
Selling proposition finder is a free AI skill for the job "Write ad copy". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · Made by AI Blocks · Thinking: high
What it does
Many products look the same on the shelf, so teams reach for adjectives. The ad then says nothing a buyer can use to choose you. This skill writes each claim in one form: buy this and you get this specific benefit. It looks in three places. First, a difference your product really has. Second, a change to the product that would give you one. Third, a true fact about what you do that rivals do too but never say, so the first to say it owns it. It strikes any claim built on a difference too small for a buyer to see in use, because a claim the buyer cannot confirm only makes them notice what is missing.
You give it
- Your product facts: what it is, how it is made, how and when it is used
- What rivals say in their ads or on their pages (optional)
- A report on whether your product has a difference (optional)
- Audit report (optional)
- Competitors (optional)
You get
- Three to five claims, one sentence each, with the road each came from
- A score for each on whether buyers can see it, rivals say it and strangers would care
- A product change worth making, if no claim survives
- One top claim, ready for the claim checker
Use it when
- Your product looks the same as its rivals and your ads fall back on adjectives.
- You have a list of features and no way to pick the one to lead with.
- You think there is nothing to claim and want to check that.
How to use it
- Start a chat with the skill. Open it if you added it to your AI, or copy it and paste it in.
- Paste your product facts. Add two or three rival ads or pages if you have them.
- Read the strikes first. They show which differences it dropped and why.
- Take the top claim to the USP claim checker.