AI Blocks › Understand your customers
Learn what people really hire your product to do, in their own words
Describe what you sell and when people buy it. Get an interview plan and the ranked reasons they bought.
Find the job customers hire your product for is a free AI workflow for the job "Understand your customers". It guides your AI through several skills in order, passing each step's output to the next.
Free · No account · Made by AI Blocks · Thinking: high
What it does
Asking buyers what they want and profiling who they are often leaves you with nothing to act on. A profile says who bought. It doesn't say what they were trying to get done, or what else they could have chosen. This workflow plans how to find the job behind the purchase. It sets up a day at the place of purchase, quick questions for buyers on their way out and interviews with people who switched to you in the last year. You hold the interviews and keep each person's words. Then it marks up those words, tags each phrase by how strong the reason is, counts separate people and ranks the reasons. The first half follows the milkshake study described by Clayton Christensen and his co-authors in "Know Your Customers' Jobs to Be Done".
You give it
- What you sell and when or where people buy it
- Your question, such as why people buy or switch
- Product facts (optional)
- Reviews or notes, word for word (optional)
- Time to watch buyers for a day and interview several people who switched to you
- The interview answers, with each customer's own words
- Your brand file (optional)
- Brand brain (optional)
You get
- A plan for a day of watching buyers, with a log sheet
- Quick questions for buyers on their way out
- An interview plan for people who switched to you in the last year
- A ranked map of buying reasons, each with the best exact quote and how many separate people said it
- A list of risky quotes to check before you use them, and a score out of 100 for how many of its own checks the map passes
Use it when
- You know who buys, but not what they are trying to get done when they buy.
- Sales are flat and you suspect you are marketing to the wrong reason.
- You have a pile of reviews or interview notes and no ranking of why people bought.
Steps
- Customer job interview planner: Describe what you sell. Get a plan to watch buyers, ask them on the way out and interview people who switched.
- Customer buying reasons finder: Paste reviews or support emails. Get buying reasons in customers' exact words and a score out of 100.
How to use it
- Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
- Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
- Describe what you sell and when people buy it. It writes the plan and stops.
- Do the observation day and the interviews. Keep each person's own words with an ID and a date.
- Bring the answers back and say "carry on from step 2".