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Customer switching journey map
Paste interview notes from recent buyers. Get each buying story mapped, the four forces marked and the patterns across them.
Customer switching journey map is a free AI skill for the job "Understand your customers". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · Made by AI Blocks · Level: advanced · Thinking: high
What it does
A pile of interview quotes shows you what people said, not what moved them. Four forces decide a switch. The pain of the situation and the pull of the new thing push toward it. The comfort of the old habit and the worry about the new thing hold it back. This skill writes each interview as a story with a line number behind every step. It marks the four forces from what happened, not from what people say afterwards, names what each person gave up and checks if they used the thing again. Then it groups stories that match, counts separate people and keeps the odd ones that do not fit.
You give it
- Interview notes for each person, with an ID and a date
- Your interview guide (optional)
- Plan (optional)
You get
- One six-line story per person, each line tied to a note
- A table of the four forces for each person
- What each buyer fired, and what tipped the choice
- A check on whether they used it again
- Clusters with counts, one-offs and surprises
- A list of what to ask next
Use it when
- You have interview notes and no clear pattern.
- Customers say they love it but many still do not switch.
- You suspect the real reasons are not the ones on your website.
How to use it
- Start a chat with the skill. Open it if you added it to your AI, or copy it and paste it in.
- Paste the notes, one person at a time, with an ID and a date.
- Read the stories first. Fix anything that does not sound like the person.
- Take the forces table to "Switch friction remover".