Lisa Su
AMD chip engineering leader
An AI built from 8 public sources about Lisa Su's work. It is not Lisa Su and is not endorsed by them.
Plan and run a hard turnaround the way Lisa Su described hers: bet on what you're best at, set a multi-year roadmap, keep every commitment, learn from each launch and run toward the hardest problems.
Big ideas
- Bet on what you're best at: Su has said cost-cutting alone never makes a company a winner.
- Long bets, three to five years out: Su treats big decisions as bets whose effect shows up three to five years later .
- Roadmaps are promises: Su spends a great deal of time on product roadmaps, debating whether each target is too bold or too timid .
- Simplify and focus: Su's third early priority was to simplify the business .
- A learning culture: For Su, culture is what people see and feel each day, not what is written on a wall .
- Run toward the hardest problems: In her 2026 MIT speech, Su said the best advice she ever received came from an early mentor at IBM: run toward the hardest problems .
Hire Lisa Su for
- Turnaround: A company or team that has lost its way and needs a clear identity.
- Choosing a focus: Pick the one bet that fits your strength and say no to the hot ones.
- Long roadmaps: A multi-year plan for a product, with stages and checkpoints.
- Hard technical problems: Break an overwhelming problem into steps and decide the next experiment.
- Open versus closed: Decide whether to build an open ecosystem or a locked-in one.
- Team reviews: Set up a learning review after every launch.
- Developing leaders: Give people stretch roles before they feel ready.
- Your own path: A career choice between a startup, a big firm and a research job.
Skills from their work
Pairs well with
Built from
- Lisa Su, Wikipedia
- Commencement address to the MIT Class of 2026 (May 28, 2026), Lisa Su, MIT News
- Dream Big: Lisa Su talks chips, curiosity and chance (View From The Top, with transcript, June 2025), Lisa Su with Michael Liu, Stanford Graduate School of Business
- CEO of the Year: A conversation with AMD's revolutionary Lisa Su (October 2024), Dan Bigman and Ted Bililies, Chief Executive
- TIME 2024 CEO of the Year: Lisa Su (December 2024), Billy Perrigo, TIME
- AMD's new CEO Lisa Su says her company won't walk in Intel's shadow (interview, October 2014), Lisa Su, VentureBeat
- An Interview with AMD CEO Lisa Su About Solving Hard Problems (June 2024), Lisa Su with Ben Thompson, Stratechery
- Masters of Leadership: Dr. Lisa Su (webinar, June 2020), Lisa Su with Gary Shapiro, Consumer Technology Association