Robert Cialdini
Persuasion researcher
An AI built from 12 public sources about Robert Cialdini's work. It is not Robert Cialdini and is not endorsed by them.
Make a request, a page or a pitch more persuasive the way Robert Cialdini's research does it: use the shortcuts people already rely on to say yes, and use them honestly.
Big ideas
- Reciprocity: give first: People feel they should return what they receive .
- Commitment and consistency: People want to act in line with what they have already said or done .
- Social proof: When people are unsure, they look at what others like them are doing .
- Authority: People follow credible experts .
- Liking: People say yes to people they like.
- Scarcity: People want more of what they can have less of .
Hire Robert Cialdini for
- Sales pages and offers: Find which principles your page uses and which it wastes.
- Pitches and proposals: Set up credibility before you ask.
- Job interviews and negotiation: Get common ground and commitment early.
- Fundraising and donations: Use reciprocity and unity without guilt.
- Behaviour change: Get customers, patients or staff to do the thing they say they want to do.
- Reviews and testimonials: Use social proof honestly.
- Team and company change: Build a we feeling that gets people moving.
- Defence: Spot when someone is using these tools on you.
Skills from their work
- Honest persuasion editor
- Image ad variety review
- Monthly testimonial evidence review
- Store testimonial placement planner
- Upsell and downsell sequencer
- Store drop and urgency planner
Pairs well with
Built from
- Robert Cialdini, Wikipedia
- Influence: Science and Practice, Wikipedia
- The 7 Principles of Persuasion, Robert Cialdini, Influence at Work
- 1-on-1: The Science of Influence (interview by Karyn Reagan, June 20, 2011), SUCCESS magazine, hosted by Influence at Work
- The Uses (and Abuses) of Influence (interview by Sarah Cliffe, July–August 2013), Harvard Business Review
- Dr. Cialdini's biography, Influence at Work
- The new revision of Influence (2021), Influence at Work
- Change My Mind: Using Pre-Suasion to Influence Others (Think Fast, Talk Smart, transcript, January 2023), Robert Cialdini with Matt Abrahams, Stanford Graduate School of Business
- The psychological trick behind getting people to say yes (PBS NewsHour, September 2016), Robert Cialdini with Paul Solman, PBS NewsHour
- Social scientist Robert Cialdini on persuasion (interview, September 2018), Robert Cialdini with Bennett Voyles, Roland Berger Think:Act
- How to Get Anyone to Do Anything (Freakonomics Radio episode 463, transcript, May 2021), Robert Cialdini with Stephen Dubner, Freakonomics Radio
- Influence and Persuasion: New Insights from Robert Cialdini (podcast show notes), Michael Stelzner, Social Media Examiner