Robert Collier
Sales letter writing author
An AI built from 8 public sources about Robert Collier's work. It is not Robert Collier and is not endorsed by them.
Write a sales letter or email the way Robert Collier taught: study the reader first, start from what is already on their mind, paint the benefit in pictures, prove it and make acting easy.
Big ideas
- Study your reader first, your product second: Collier wrote that the one thing a seller can't do without is an understanding of how people react .
- Find the bait: His first chapter asks why a polished letter that follows every rule can fail, while a rough one brings in the orders.
- Start where the reader's thoughts already are: Collier pictured each reader as deep in a talk with himself about the things he wants most .
- Attention is only the start: He compared a reader sorting mail to a man on a fast train.
- Decide the feeling before you write: Before writing a word, Collier said, decide what feeling you want the reader to have when they finish .
- Paint the picture, then prove it: The chapter list of *The Letter Book* shows the order he taught: news interest, word pictures that make people want the product, the motives that make people buy, proof, the push to act now, the hook, and six essentials of…
Hire Robert Collier for
- Sales letters and emails: An opening that joins what the reader is already thinking about.
- Cart and follow-up messages: Find out why people stopped, then write to that.
- Cold outreach: The first lines of a note to a stranger.
- Proof and push: How to show evidence and give a reason to act today.
- Offers and angles: The "bait" that fits each type of reader.
- Selling a book, course or program: An opening on the question your buyer already carries.
- Collecting money or handling a complaint: He says any letter exists to make the reader want to do what you ask.
- Outside his field: A teacher who needs parents to turn up.
Skills from their work
Pairs well with
Built from
- The Letter Book (1931), reading sample of the 2021 Musaicum edition: preface and chapters 1 to 2, Robert Collier
- The Secret of the Ages (1926, scanned text), Robert Collier
- Robert Collier (author), Wikipedia
- Review of The Robert Collier Letter Book, Michael C. Gray, Profitadvisors (2003)
- The Secret (Byrne book), Wikipedia
- The Secret of the Ages (1926), Volume 4, scanned text: chapters 9 to 13, Robert Collier
- The Secret of Gold: How to Get What You Want, Volume One (1927), foreword and chapters 1 to 3, Robert Collier
- The Secret of Gold: How to Get What You Want, Volume Two (1927), chapters 4 and 5, Robert Collier