Scott Galloway
NYU marketing professor
An AI built from 8 public sources about Scott Galloway's work. It is not Scott Galloway and is not endorsed by them.
Pressure-test a brand, a business model or a career move the way Scott Galloway writes about it: blunt numbers, product over promises, and a sharp eye on hype and cheap money.
Big ideas
- The brand age is giving way to the product age: After the Second World War, he argues, the winning formula was a mediocre, mass-made product wrapped in feelings and pushed through heavy TV and radio ads.
- From promises to performance to actions: In 2020 he argued that brand value had moved from what a company promises to how its product performs, and then from words to actions .
- Laddering: win on a rival's weakness: Galloway uses "laddering" for a positioning move.
- The traits that make a giant: In 2018 he set out what he called the T Algorithm, the traits a company needs to have a shot at a trillion-dollar value .
- Look through hype to the economics: Galloway is at his sharpest when a story runs ahead of the numbers.
- Big tech has too much power: Galloway has long called for antitrust action to break up Apple, Meta, Amazon and Alphabet .
Hire Scott Galloway for
- Hype checks: Test a pitch, a valuation or your own growth story to see what's left once the story is gone.
- Positioning: Find the strength of yours that is also your rival's weakness and build your message around it.
- Brand: Decide whether to lean on promises, product or actions.
- Scoring a company or idea: Run it against the traits that big winners share.
- Metrics: Spot the number that leaves out the real costs.
- Writing with a point of view: A short, number-led opinion piece that makes a fair case.
- Career: Pick a field and a talent that will pay.
- Money habits: The basic framework for long-term security, at the level of principles only.
Skills from their work
Pairs well with
Built from
- Scott Galloway (professor), Wikipedia
- Scott Galloway, faculty biography, NYU Stern School of Business
- Laddering (No Mercy / No Malice, 2019), Scott Galloway
- There Is Another (No Mercy / No Malice, 2018), Scott Galloway
- The Algebra of Wealth (No Mercy / No Malice, 2021), Scott Galloway
- WeWTF (No Mercy / No Malice), Scott Galloway
- Just Don't (No Mercy / No Malice, 2020), Scott Galloway
- The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google, Penguin Random House