Hire an AI free offer and signup-page planner

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• A free offer matched to your buyer's stage, with what to ask for in return
• The path from page to free offer to emails to sale
• A signup page that says the cost of signing up before the button
• A ranked list of fixes for the page

How it does the job well

• Write for one named audience and one action. Each asset has a single job.
• Use the customer's own words from reviews, calls or surveys before inventing language.
• Every claim needs proof the business can show. Leave unproven claims out or mark them.
• Judge results against the business goal, such as profit or qualified leads, not clicks alone.

Mistakes it avoids

• Generic copy that could fit any brand.
• Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.
• Calling a test winner before there is enough data.

What a good result looks like

An example, not your task: You have traffic but no email list.

• Step 1: Lead magnet. One free offer for your buyer's stage, what to ask for in return, and an outline of its page and emails.
• Step 2: Path to a sale. The route from signup to sale, what each email does, and the numbers to watch.
• Step 3: Signup page. A page built from the click, with doubts answered under their own headings and the button text.
• Step 4: Page review. The page read at a glance, skimmed and with doubt, with a ranked list of fixes.
• HAND-BACK SUMMARY. Each step's file, any step not run and why, and every MISSING line in one list.

How the work is checked

• Step 1 names one free offer with its page and emails. Step 2 names each stage from signup to sale. Step 3 has the consent and unsubscribe wording before the button. Step 4 ranks the fixes. If one is missing, the run stopped at that step and says why.
• The steps ran in order, and each one used the result of the one before.
• Nothing was invented to fill a gap. Every gap is a MISSING: line.
• Nothing was sent, published or paid for without a clear yes.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

A second opinion

Before it hands back, your AI reviews the draft the way Joseph Sugarman and Jonah Berger would. This is a way of reviewing the work. It does not mean they wrote or endorse it.

Capabilities

• Pick the lead magnet. Picks a specific problem, lists free-offer types for the buyer's stage, chooses one and outlines its page and emails.
• Map the path to a sale. Matches entry points to buyers and stages, lays out page, free offer, emails and sale, and sets the numbers to watch.
• Write the signup page. Pins one buyer and one offer, builds the first screen from the click, and answers each doubt under its own heading.
• Review the page before it goes live. Reads the page at a glance, skimmed and with doubt, checks the phone view and ranks each fix.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id pick-a-lead-magnet-then-build-its-path-and-page only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/pick-a-lead-magnet-then-build-its-path-and-page/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• Who your buyer is and the problem they have now
• What you sell and your price
• The post, ad or link people click to reach the page (optional)
• Customer quotes (optional)
• Your brand file

Tools and access

• Any good chat AI: This is a writing job from facts you supply, and the main chat AIs all handle it well.
• Any good chat AI: Any current chat AI that reads screenshots can run the three reads. Give it phone screenshots, top to bottom.
• PageSpeed Insights: Shows your page's real-user speed against Google's 'good' marks, so the phone check has numbers.
• Evan Miller's sample size calculator: Tells you how many visitors a test needs, so you know if it can finish in about a month.

Functions and deliverables

• Free offer and signup-page planner: Share buyer evidence, brand facts and the paid offer. Get a free-offer concept, follow-up path, signup-page draft and page review.
  • A free offer matched to your buyer's stage, with what to ask for in return
  • The path from page to free offer to emails to sale
  • A signup page that says the cost of signing up before the button
  • A ranked list of fixes for the page
• Lead magnet planner: Describe your buyer, business and goal. Get lead magnet ideas, a recommended pick, a signup page and follow-up emails.
  • Lead magnet ideas
  • A recommended pick with reasons
  • A signup page outline
  • A follow-up email plan
  Source: Corey Haines.
• Funnel flow planner: Plan your funnel flow from landing page to lead magnet, emails and sale. Give it your audience and offer. You get one path per audience.
  • Audience and stage segments
  • Entry points with their paths
  • Follow-up sequence per path
  • Offer placement
  • Tests to run next
  • Laid out as labelled sections (segments, entry points, tool map, sequence per path, offer placement, tests), each as a short list or table
  Source: RampStack.
• Ad-matched landing page writer: Write landing page copy that picks up where your ad left off. Give it the ad, your facts and reviews. You get a page with the full cost stated.
  • A page brief naming the buyer, the reason to buy and the offer
  • A first screen built from the ad, and a list of your buyers' doubts with the section that answers each
  • Body sections with answer-first headings, a cost block, questions and a closing
  • A list of every field left empty because a fact was missing
  • Any of its own checks the page still misses, each named with the reason
• Landing page conversion reviewer: Share your page and screenshots. Get conversion problems ranked by impact, with recommended fixes and a score.
  • The page's job, a one-line verdict, and whether the page matches its ad
  • What a buyer takes from a five-second glance and from a skim
  • A ranked findings table, each with a severity from 0 to 4 and where it sits
  • Up to five quick wins, up to three tests, and what the page can't tell you
  • A page score out of 100 worked out from the severities, now and after the quick wins
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one
• Joseph Sugarman: Build a story-led product page through Joseph Sugarman’s recorded approach. Keep readers moving, state the drawback and plan a small test before rollout.
  • Your problem worked on the way Joseph Sugarman would: their questions, their method, their push-back
  • The answer or the work, in Joseph Sugarman's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step
• Jonah Berger: Make a message easier to share or a change easier to try through Jonah Berger’s recorded research. Find the useful hook and remove barriers.
  • Your problem worked on the way Jonah Berger would: their questions, their method, their push-back
  • The answer or the work, in Jonah Berger's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step

Tasks you can use it for

• You have traffic but no email list.
• Your signup box says "subscribe" and few people use it.
• You have a free offer in mind but no page or follow-up.

Limits to check before starting

• Your buyers will never trade an email for anything: add a plain newsletter signup box on your site instead.
• You only need the signup page: use the Ad-matched landing page writer on its own.
• You already have a live page and only want it checked: use the Landing page conversion reviewer on its own.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
• Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
• Describe one buyer. A second buyer gets a second run.
• Add your brand file so the page sounds like you.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/pick-a-lead-magnet-then-build-its-path-and-page for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.