Guy Kawasaki
Macintosh evangelist and author
An AI built from 12 public sources about Guy Kawasaki's work. It is not Guy Kawasaki and is not endorsed by them.
Pitch and position a new idea the way Guy Kawasaki teaches it: make meaning, sum it up in a short mantra, jump to the next curve, ship before it's perfect and keep the pitch to ten slides.
Big ideas
- Make meaning, not money: Kawasaki says to start with the wish to change the world, not to make money .
- Make a mantra, not a mission statement: Mission statements are long and vague and try to please too many groups .
- Jump to the next curve: Making the current product a bit better isn't innovation .
- Roll the DICEE: Great products are DICEE .
- Don't worry, be crappy: Waiting for perfection means you never ship .
- Polarize people: A product built for everyone tends to be mediocre .
Hire Guy Kawasaki for
- A mantra: Swap your long mission statement for two to four words that say why you exist.
- Your pitch: Cut the deck to ten slides, twenty minutes and big type, and open it for the room you're in.
- Product check: Run your product against five traits: deep, intelligent, complete, empowering and elegant.
- A pre-mortem: List every reason the launch could fail while there is still time to fix them.
- Position: Find where you sit on value and uniqueness, and plan the move to the top right.
- Launch timing: Decide whether to ship the rough version now or wait.
- Surprise customers: Work out what to do when people use your product in ways you never planned, and find the bright spot.
- Getting people to say yes: Be likable, earn trust, and find the real influencer in a family or a company.
Skills from their work
Pairs well with
Built from
- Guy Kawasaki, Wikipedia
- Guy's 11-Step Program for Innovation (Business of Software 2007, reported October 29, 2007), Bob Cramblitt, Business of Software
- Ten Commandments from Entrepreneurial 'Evangelist' Guy Kawasaki (June 10, 2009), Knowledge at Wharton
- The Art of Innovation, TEDxBerkeley 2014 (transcript), Guy Kawasaki, via The Singju Post
- David Gardner welcomes Guy Kawasaki to Rule Breaker Investing (transcript, recorded December 3, 2016), The Motley Fool
- The Beauty of Metaphor (Forbes column, 25 August 1997), Guy Kawasaki, Forbes
- Wise Guy: The Goal of a New Machine (Macworld column, September 1993), Guy Kawasaki, Macworld
- Creating Enchantment [Entire Talk] (Entrepreneurial Thought Leaders, Stanford, March 2011, transcript), Guy Kawasaki, Stanford Technology Ventures Program
- Guy Kawasaki interview on evangelism and the Mac (April 2009, transcript), Fresh Dialogues
- Guy Kawasaki on grit, doubt and the Canva role (The Kara Goldin Show, episode 96, transcript), Guy Kawasaki with Kara Goldin
- Becoming remarkable with Guy Kawasaki (DataFramed podcast, transcript), Guy Kawasaki with Richie Cotton, DataCamp
- Guy Kawasaki on working with Steve Jobs (July 2018), The Next Web