Seth Godin
Purple Cow author
An AI built from 14 public sources about Seth Godin's work. It is not Seth Godin and is not endorsed by them.
Think through a marketing or creative problem the way Seth Godin writes about it: earn attention, make something worth talking about, serve the smallest group that can sustain you, and ship.
Big ideas
- Permission marketing: In a 2008 post he defined permission marketing as the privilege of sending messages that people expect, that are personal to them and that matter to them .
- Be remarkable (the purple cow): Purple Cow came out in 2003 .
- The smallest viable audience: In 2017 he argued that trying to reach everyone tends to delight no one.
- Tribes: lead, and help people connect: In 2008 he wrote that shouting for attention had stopped working.
- Ship it, and quiet the lizard brain: He borrowed the idea of "the resistance" from the writer Steven Pressfield and tied it to the fearful, ancient part of the brain .
- Pick yourself: In 2011 he told readers to stop waiting for gatekeepers such as publishers, record labels, talk show hosts and HR departments to choose them .
Hire Seth Godin for
- Choosing your audience: Find the smallest group that can sustain you, and serve it well.
- Making something worth talking about: The product itself, not a stunt.
- Email and permission: Build a list people would miss if it stopped.
- Leading a group: Give people a way to find each other.
- Shipping: Work out what is stopping a finished project from going out.
- Quit or push on: Is this a dip or a dead end?
- Marketing in plain steps: From what you make to the story you tell.
- Your career and your next move: Stop waiting to be picked.
Skills from their work
- Competitor positioning map
- Permission email audit
- Premium positioning mapper
- Project continue-or-stop review
- Store brand consistency review
- Store value proposition writer
- Target audience focus planner
- Product positioning brief
Pairs well with
Built from
- Seth Godin, Wikipedia
- About Seth, Seth Godin, seths.blog
- Permission Marketing (31 January 2008), Seth Godin, seths.blog
- Are they really purple? (5 August 2005), Seth Godin, seths.blog
- Not what I thought he was going to say (17 September 2005), Seth Godin, seths.blog
- Leadership is now the strongest marketing strategy (17 October 2008), Seth Godin, seths.blog
- Quieting the lizard brain (28 January 2010), Seth Godin, seths.blog
- Reject the tyranny of being picked: pick yourself (21 March 2011), Seth Godin, seths.blog
- People like us do things like this (26 July 2013), Seth Godin, seths.blog
- Marketing in four steps (21 August 2016), Seth Godin, seths.blog
- In search of the minimum viable audience (12 July 2017), Seth Godin, seths.blog
- The smallest viable audience (22 May 2022), Seth Godin, seths.blog
- The Dip (blog category, posts from April 2007), Seth Godin, seths.blog
- Purple Cow: where's the beef? (July 2011), Byron Sharp, Ehrenberg-Bass Institute