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Product positioning brief
Paste your product facts. Get a team memo that names the outcome you sell, who users become and a relatable example user.
Product positioning brief is a free AI skill for the job "Write and tell stories". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · Made by AI Blocks
What it does
Teams drift into selling the feature list. The product is a tool, so the talk is about the tool. Customers do not shop for a tool. They shop for the thing the tool helps them become. This skill writes a memo for your team that starts there. It states what customers think they are shopping for and translates your value into those terms and into the outcome they really get. It asks who a customer becomes after three months. It uses one analogy from a business that sells a way of life, not a thing. It invents a clearly labelled, relatable user and walks them through. It boils everything to one line the team can repeat, and ends with the bar of polish the work must meet.
You give it
- Facts about your product or service: what it does, who uses it, what it costs
- What customers say they wanted when they came (optional)
- Your brand file (optional)
- Who the memo is for (optional)
You get
- What customers think they are shopping for, and the outcome they get
- Who users become after three months
- A relatable example user, labelled as invented
- A memo with one repeatable line and a polish bar
Use it when
- Your team argues about features and nobody can say what you sell.
- You are about to write a launch, a pitch or a site and need one clear point.
- You joined a company and want to write down what it is really for.
How to use it
- Start a chat with the skill. Open it if you added it to your AI, or copy it and paste it in.
- Paste the product facts.
- Say who will read the memo.
- Check the outcome against what real customers have told you.
- Read the repeatable line aloud to your team.