Hire an AI web marketing image producer

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• A prompt, size and file-name plan
• The finished picture in the size you need
• A smaller WebP or PNG file with the size saved

How it does the job well

• Write for one named audience and one action. Each asset has a single job.
• Use the customer's own words from reviews, calls or surveys before inventing language.
• Every claim needs proof the business can show. Leave unproven claims out or mark them.
• Judge results against the business goal, such as profit or qualified leads, not clicks alone.

Mistakes it avoids

• Generic copy that could fit any brand.
• Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.
• Calling a test winner before there is enough data.

What a good result looks like

An example, not your task: You need a header image for a blog post or page.

• Image plan (step-01-marketing-image-maker.md). The image prompt, the size and shape, and the file names.
• The picture (step-02-multi-provider-image-maker.md). The saved image, the service used and its size.
• Smaller file (step-03-image-compressor.md). The compressed WebP or PNG, the quality used, and the size before and after.
• HAND-BACK SUMMARY. Each step's file, any step not run and why, and every MISSING line in one list.

How the work is checked

• The picture matches what you asked for and the placement, and the crop is right at real size.
• Any text in the picture is spelled right.
• Open the original and the compressed file side by side at 100% zoom, at the size the placement really shows. You see no difference in edges, text or colour, and the new file is clearly smaller. If you do see one, rerun step 3 at a higher quality.
• File names and sizes match the step 1 plan.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

Capabilities

• Plan the image. Says what the image is for and where it goes, picks how to make it, and writes the prompt with style, size and file names.
• Draw the picture. Sends the prompt to the image service you chose, at the size you set, and saves the picture.
• Shrink the file. Compresses the picture to WebP or PNG at a quality you set, keeps the original and reports the size saved.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id make-a-marketing-image-and-shrink-it-for-the-web only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/make-a-marketing-image-and-shrink-it-for-the-web/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• What the image is for and where it will appear
• Your brand colours, style or logo (optional)
• An API key for an image service, or a chat AI that draws

Functions and deliverables

• Web marketing image producer: Describe the image, placement and brand rules. Get a prompt, image creation where tools allow and a checked smaller file where possible.
  • A prompt, size and file-name plan
  • The finished picture in the size you need
  • A smaller WebP or PNG file with the size saved
• Marketing image maker: Share the image goal, brand assets and size. Get a production approach, prompts and image files when tools are available.
  • A tool recommendation for the job
  • A prompt ready to paste
  • Exact dimensions and file format
  • A file naming and saving plan
  Source: Corey Haines.
• Multi-provider image maker: Share a prompt, reference images and output needs. Generate images through a supported service with the required account or native tool.
  • The generated image saved as a file
  • Your saved defaults for next time
  • Batch output for many prompts
  • Messages when a setting is missing
  Source: Jim Liu.
• Image compressor: Compress images to smaller WebP or PNG files that look nearly identical at your chosen quality. Point it at one file or a folder.
  • Compressed WebP or PNG files
  • Original files kept if you choose
  • Size savings per image
  Source: Jim Liu.
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one

Tasks you can use it for

• You need a header image for a blog post or page.
• You want a social graphic in the right size on the first try.
• Your images are big and your page is slow.

Limits to check before starting

• You need final print artwork: use a designer, because this makes web images only.
• You need an image full of text, like a poster or a price list: use a design tool that handles type well.
• You only have a finished image to shrink: use the Image compressor on its own.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
• Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
• Say what the image is for and where it goes. Add your brand style if you have one.
• Pick the image service you have a key for.
• Check the picture. Ask for a new one before you compress it.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/make-a-marketing-image-and-shrink-it-for-the-web for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.