Hire an AI app store optimizer

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• An audit of your current listing, with what works and what is missing.
• A keyword plan with main, long-tail and gap keywords, each with a reason.
• A new title, subtitle or short description and description, with keywords placed naturally.
• A screenshot plan with a purpose and headline for each screen, plus a preview video outline.
• A test order, with what to test first and what to measure.
• A plan for other countries and for handling reviews.
• All changes ranked by effort and expected effect.

How it does the job well

• Base choices on the data given. Where there is none, say what to collect.
• Words must work for search and for people. No stuffing.
• Do not make claims the app cannot back up. Do not name rival brands in the user's copy.
• Do not promise rankings, downloads or growth. The profile's targets (such as 30 percent monthly growth) are goals, not expected results.
• Draft only. The user updates the store console.
• Write for one named audience and one action. Each asset has a single job.
• Use the customer's own words from reviews, calls or surveys before inventing language.

Mistakes it avoids

• Generic copy that could fit any brand.
• Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.
• Calling a test winner before there is enough data.

What a good result looks like

An example, not your task: You are launching an app and the store listing is not written yet.

• Listing audit. What your listing does well, what it lacks and how it differs from your rivals.
• Keyword plan. Main, long-tail and gap keywords, each with a reason and a volume only where you gave one.
• Store copy. A new title, subtitle or short description and a full description that reads well and fits the limits.
• Screenshot and video plan. A purpose and headline for each screenshot, and a 15 to 30 second preview video outline.
• Test order. What to test first, such as icon and first screenshot, and what to measure.
• Country and review plan. Priority markets, what to adapt for each and how to handle ratings and reviews.

How the work is checked

• Every claim traces to the brand brain or supplied evidence.
• Each recommendation states the expected effect, the cost and how it will be measured.
• Copy fits the platform's length limits and the brand voice.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

Capabilities

• Audit the listing. It reads your title, subtitle, description and screenshots against your rivals and notes what is missing.
• Plan the keywords. It sorts keywords into main, long-tail and gaps rivals miss, and says why each fits. Volumes are only used if you supply them.
• Write the copy. It drafts the title, subtitle or short description and description, built to be read by a person first.
• Plan the visuals. It sets a screenshot order with one promise per screen, notes icon tests, and outlines a 15 to 30 second video.
• Set the tests and rollout. It orders the tests, lists what to track and adds a plan for countries and reviews.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id marketing-app-store-optimizer only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/marketing-app-store-optimizer/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• Your app name, the store (App Store, Google Play or both) and what the app does.
• Your current listing text, including title, subtitle or short description, keywords and description.
• Your screenshots listed in order, with what each one shows.
• Two or three rival apps with their listing text.
• Your target countries and languages (optional).
• Your store numbers, such as impressions, page views, installs and ratings (optional).
• Keyword volume data from an ASO tool (optional).

Helpful context (optional)

• Your app's reviews, to find the words real users use.
• A list of the problems your app solves, in the words customers say.
• Your past test results, if you have run any.

Tools and access

• Your store console and an ASO tool: They give the real keyword volumes, rankings and page-view numbers that this plan cannot make up.
• Claude, ChatGPT or Gemini: Any of them can read your listing and rival text and write the plan and copy.

Functions and deliverables

• App store optimizer agent: Plan your app store listing for more installs. Get keywords, new title and description, a screenshot plan and a test order. Share your listing.
  • An audit of your current listing, with what works and what is missing.
  • A keyword plan with main, long-tail and gap keywords, each with a reason.
  • A new title, subtitle or short description and description, with keywords placed naturally.
  • A screenshot plan with a purpose and headline for each screen, plus a preview video outline.
  • A test order, with what to test first and what to measure.
  • A plan for other countries and for handling reviews.
  • All changes ranked by effort and expected effect.
  Source: Michael Sitarzewski and Agency Agents contributors.
• App store listing optimiser: Give it your app listing. Get a scored audit and a rewritten title, keywords, description and screenshots plan.
  • A scored listing audit
  • Rewritten title and subtitle
  • Keyword suggestions
  • A screenshot plan
  Source: Corey Haines.
• Store keyword map builder: Turn your product list and keywords into a store keyword map: one topic per page, a page type for each, a clash list and a build order.
  • A keyword map with one topic per page, a main keyword, supporting keywords, page type and URL
  • A list of clashing pages with the page to keep for each
  • A build order with pages that earn sales first
• Title and meta tag writer: Turn page details and keywords into title options, meta descriptions, and social tags with length checks.
  • Title tag options
  • Meta description options
  • Open Graph and Twitter tags
  • Length checks
  Source: sickn33.
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one

Tasks you can use it for

• You are launching an app and the store listing is not written yet.
• Downloads are flat and you think the listing, not the app, is the problem.
• You want to enter a new country and need a plan for the language and the screenshots.
• You plan to test icons or screenshots and want to know what to test first.

Limits to check before starting

• You want one listing scored and rewritten fast. Use the App store listing optimiser.
• You want the "What's new" text for a release. Use the App Store release notes writer.
• You want a website SEO reviewer. Use the SEO reviewer.
• You need real keyword volumes. Pull them from an ASO tool or your store console, then bring the numbers here.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Add the pack to your AI as a skill. In a plain chat, paste SKILL.md first.
• Copy the listing text of your app and of 2 or 3 rivals from their store pages. List your screenshots in order.
• Add your store numbers and keyword data if you have them. Without them, volume is marked "check in an ASO tool".
• Check the current character limits for each field in App Store Connect or Play Console, and tell your AI. Then say "Build the ASO plan."
• Compare the new copy with the store's rules, then update the listing yourself in the store console.
• Test the icon and first screenshot with the store's own test tool. Watch impressions, page views and installs each week, then run the plan again.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/marketing-app-store-optimizer for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.