Hire an AI Shopify search traffic recovery reviewer

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• The pages that lost the most clicks, what they share, a likely cause for each group and a score out of 100 for how clear the cause is
• A ranked list of fixes by revenue at risk, with a list of things to ignore and a score out of 100 for the four technical basics
• The exact theme edits, redirects and settings for duplicate pages, a re-test checklist and a score for the leaks closed
• A recovery report on non-branded clicks, branded trend and organic funnel against the period before, a score out of 100 and the one thing to look at next

How it does the job well

• Write for one named audience and one action. Each asset has a single job.
• Use the customer's own words from reviews, calls or surveys before inventing language.
• Every claim needs proof the business can show. Leave unproven claims out or mark them.
• Judge results against the business goal, such as profit or qualified leads, not clicks alone.

Mistakes it avoids

• Generic copy that could fit any brand.
• Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.
• Calling a test winner before there is enough data.

What a good result looks like

An example, not your task: Organic clicks fell and you need to find the cause, fix it in the right order and prove the traffic is returning.

• Step 1: Diagnosis. Pages ranked by clicks lost, what they share, a likely cause for each group and a score out of 100.
• Step 2: Fix ranking. Fixes ranked by revenue at risk, a list of things to ignore, a setup checklist and a score.
• Step 3: Duplicate pages. Exact theme edits, redirects and settings, pages not to noindex, a re-test checklist and a score.
• Pause. You make the fixes live, wait four weeks and export a fresh report for the same pages.
• Step 4: Recovery report. Non-branded and branded clicks, the organic sales funnel, a changes log, a score and the next thing to check.
• Hand-back summary. Each step's file and every MISSING line in one list.

How the work is checked

• Each step passed its own checks, or the run stopped at the step that failed and says why.
• The steps ran in order. Step 2 used step 1's diagnosis, step 3 used step 2's list, and step 4 used the fresh export, not step 3's output.
• Nothing was invented to fill a gap. Every gap is a MISSING: line.
• Nothing was sent, published or paid for without a clear yes.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

A second opinion

Before it hands back, your AI reviews the draft the way Neil Patel would. This is a way of reviewing the work. It does not mean they wrote or endorse it.

Capabilities

• Diagnose the drop. Ranks pages by clicks lost, finds what they share, reads click rate against position and checks the store itself before blaming search. It orders fixes for each group and scores how clear the cause is.
• Rank the fixes. Holds to four technical basics, separates pages left out on purpose from real problems and ranks the faults by revenue at risk. It lists what to ignore.
• Fix duplicate pages. Checks product links, tag pages, the robots file and the sitemap, and gives the exact theme, setting or redirect change for each. It never noindexes pages that bring organic sales.
• Make the fixes and wait. A pause. You put the fixes live, wait four weeks and export a fresh Search Console report for the same pages.
• Report the recovery. Removes branded searches, compares non-branded clicks and organic sales with the period before, treats average position as a trend and names the one thing to look at next.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id fix-a-drop-in-search-traffic-and-check-it-recovers only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/fix-a-drop-in-search-traffic-and-check-it-recovers/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• A Search Console export covering the drop and the period before it
• Crawl or indexing reports, or page screenshots (optional)
• Your Shopify theme files, for the duplicate page fixes
• Your brand file or a list of your brand search terms (optional)
• After the pause, a fresh export for the same pages four weeks later

Tools and access

• Google Search Console: Gives the pages and searches table, the click difference sort and Google's generative AI report where available.
• GA4: Shows whether store sales fell too, which points away from search.
• Google Search Console: Shows the indexing reasons and the page inspection tool, and where you submit the sitemap.
• A site crawler: A free crawler covers up to 500 pages and lists 404s, missing headings, titles, canonicals and redirects.
• Shopify theme editor: Lets you duplicate the live theme and edit its code on the copy.
• Google Search Console: Shows the page indexing report, 404s, noindex pages and structured data errors.
• A site crawler: Set to mobile with JavaScript rendering, it lists broken links, orphan pages and missing titles and alt text.
• Google Search Console: The source of clicks, impressions, click rate and position. It keeps 16 months of data.
• GA4: Gives the organic add to cart, begin checkout and purchase numbers for the same periods.

Functions and deliverables

• Shopify search traffic recovery reviewer: Find lost search clicks, rank likely causes and prepare Shopify fixes, then review fresh results after approved changes.
  • The pages that lost the most clicks, what they share, a likely cause for each group and a score out of 100 for how clear the cause is
  • A ranked list of fixes by revenue at risk, with a list of things to ignore and a score out of 100 for the four technical basics
  • The exact theme edits, redirects and settings for duplicate pages, a re-test checklist and a score for the leaks closed
  • A recovery report on non-branded clicks, branded trend and organic funnel against the period before, a score out of 100 and the one thing to look at next
• Search Console traffic drop investigator: Find why your Search Console clicks dropped. Paste two periods of data. You get the pages that lost most, the likely cause and a score out of 100.
  • Pages ranked by clicks lost, with what the losers share
  • The likely cause and a fix for each group
  • The order to fix things in
  • A score out of 100 for how clear the cause is, and what would make it clearer
• Store SEO fix prioritiser: Turn a crawl report into the 5 to 10 store SEO fixes that matter, ranked by sales at risk, with an ignore list and a score out of 100.
  • 5 to 10 fixes ranked by revenue at risk, each with page, issue, fix and effort
  • An ignore list with a reason for each item, and three groups: fix now, developer and ignore
  • A setup checklist for the primary domain, sitemap and robots file
  • A score out of 100 for the four basics, with the sum shown
  • A note if your store is too big for this triage
• Shopify duplicate page fixer: Find duplicate and thin pages on your Shopify store. Get each fix with the theme change, a re-test checklist and a score out of 100.
  • A ranked fix list, with the exact theme, setting or redirect change for each
  • Copy-ready snippets for noindex and canonical rules, to test on a duplicate theme
  • A before-and-after re-test checklist
  • A score out of 100 for your duplicate and crawl leaks, with the working shown
• Organic search report builder: Share Search Console and GA4 numbers. Get search trends, a custom score and one question to investigate next.
  • Non-branded clicks, impressions, click rate and position, with the change from the previous period
  • A branded search line, kept apart
  • Your organic funnel from GA4 against the previous period
  • A score out of 100 with the weights shown
  • The one thing to look at next
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one
• Neil Patel: Plan search content using Neil Patel’s recorded approach. Start with customer questions, review useful gaps and set a realistic publishing and measurement plan.
  • Your problem worked on the way Neil Patel would: their questions, their method, their push-back
  • The answer or the work, in Neil Patel's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step

Tasks you can use it for

• Organic clicks fell and you need to find the cause, fix it in the right order and prove the traffic is returning.
• A Shopify store has duplicate or thin pages that may be wasting search crawling.
• You want a plain report that shows whether search brings new customers, with brand searches removed.

Limits to check before starting

• Your clicks fell because analytics broke or your site went down: check the tracking and the site first, then come back.
• Your paid ad traffic fell: use the Ad sales drop analyst, since this workflow only reads organic search data.
• You only want a monthly view of search results with no drop to fix: use the Organic search report builder on its own.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the handoff pack. It's a zip with HANDOFF.md plus one skill file for each step.
• Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
• Export Search Console for the drop and the equal period before it. Give it the theme files if you use Shopify.
• Duplicate your theme and test each change there before it goes live. Do not noindex pages that bring organic sales.
• Wait four weeks after the fixes, export again for the same pages, and run the last step.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/fix-a-drop-in-search-traffic-and-check-it-recovers for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.