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Organic search report builder
Paste Search Console and GA4 numbers. Get non-branded clicks against last period and a score out of 100.
Organic search report builder is a free AI skill for the job "Get found in search and AI answers". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · Made by AI Blocks · Level: beginner · Thinking: low
What it does
Total search clicks can look healthy while most of them come from people who already know your name. The number that shows search is earning you new customers is non-branded clicks: clicks from searches that don't include your brand. Search Console can show them, but only if you filter out your brand terms with a small pattern most owners never set up. This skill does that. It compares the last three months with the previous three, reads clicks, impressions, click rate and average position, and reports branded search as its own line, since a rise can signal that shoppers asked an AI assistant first and then searched for you. It pairs that with GA4 organic add-to-cart, checkout and purchase, notes what you changed and when, and scores the result.
You give it
- A Search Console export for the last 3 months and the 3 months before
- Your brand terms and common misspellings
- GA4 organic search numbers for add to cart, begin checkout and purchase, for both periods (optional)
- A list of site changes with dates (optional)
- Brand brain (optional)
You get
- Non-branded clicks, impressions, click rate and position, with the change from the previous period
- A branded search trend line
- Your organic funnel against the previous period
- A score out of 100 with the weights shown, and the one thing to look at next
Use it when
- You want one monthly or quarterly report that shows whether search is growing, without the noise from your own brand name.
- Your organic traffic moved and you want to know whether clicks or sales changed.
- You made site changes and want to tie movement to the work.
How to use it
- Start a chat with the skill. Open it if you added it to your AI, or copy it and paste it in.
- In Search Console, set the range to the last 3 months and compare with the previous period, then export or paste the numbers.
- Paste your brand terms and misspellings, and the GA4 funnel numbers if you have them.
- List your site changes with dates, such as new pages or title edits.
- Read the one thing to look at next and act on that first.