AI Blocks › Get found in search and AI answers
Plan a topic cluster from keywords to briefs and links
Give it your topic and site. Get keyword research, a cluster plan, post briefs and links.
Plan a topic cluster from keywords to briefs and links is a free AI workflow for the job "Get found in search and AI answers". It guides your AI through several skills in order, passing each step's output to the next.
Free · No account · Made by AI Blocks · Thinking: high
What it does
Blog posts written one at a time rarely rank. Each one chases a different keyword, two of them compete for the same search, and none links to the others. Search engines see twenty loose pages instead of one site that knows a topic. This workflow plans the cluster before the writing. It researches the keywords around your topic and groups them by what the searcher actually wants: to learn, to compare, to buy. It maps the cluster: one main page for the broad search and supporting posts for the specific ones, with no two posts chasing the same search. It writes a brief for each post: the search it answers, the questions to cover, the length and the proof to include. Then it maps the internal links, from each post to the main page and between related posts, so the cluster reads as one body of knowledge.
You give it
- The topic you want to own and who searches for it
- Your site and the pages you already have on the topic
- Your product or service, so the cluster leads somewhere
- Keyword data from a tool, if you have it (optional)
You get
- Keyword research grouped by what the searcher wants
- A cluster plan: one main page and its supporting posts, with no overlap
- A brief for every post with the search, the questions, the length and the proof
- An internal link map for the cluster
Use it when
- You have twenty posts on a topic and none of them rank.
- You are starting a blog and want a plan, not a list of ideas.
- Two of your pages compete for the same search.
Steps
- Keyword researcher: Name your topic. Get high-value search terms, search intent and content gaps to target.
- Search intent keyword mapper: Give it your topic. Get keywords sorted by search intent, grouped into themes and ranked for what to write first.
- Topic cluster mapper: Name your business goal. Get a main page and supporting articles, ranked by what to write first.
- Content brief writer: Give it a topic and keyword. Get a brief with search intent, outline, key terms and links, ready for a writer.
- Internal link mapper: Give it your pages. Get which pages should link to which, with anchor text and orphan pages to fix.
How to use it
- Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
- Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
- Paste the topic, your site and your pages on it. It researches the keywords and maps the intent.
- Read the cluster plan. Strike any post you would not want to publish.
- Give the briefs to whoever writes, and the link map to whoever publishes.